Manager – App Performance Marketing Full Time NEW

About Porter

At Porter, we’re on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, we’re building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If you’re looking to work where scale meets purpose, complexity fuels learning, and culture isn’t an afterthought, Porter is the place.

Role Overview

We are seeking a data-driven and execution-focused Manager – App Performance Marketing to lead mobile user acquisition and growth initiatives across Porter’s app ecosystem.

This role will own the end-to-end app growth funnel — from install acquisition to activation, retention, and re-engagement — across both customer and driver-partner segments. The ideal candidate combines strong analytical capabilities with hands-on campaign management experience and a deep understanding of mobile attribution, cohort behaviour, and scalable growth strategies in a high-growth, consumer-tech environment.

Key Responsibilities

1. App Acquisition & Paid Media Management

• Develop and execute scalable app install strategies across:
• Google UAC (App Campaigns)
• Meta (Facebook & Instagram)
• Apple Search Ads (ASA)
• Affiliate and performance networks
• Optimise campaigns toward quality installs (activation, first transaction, repeat usage).
• Manage and scale substantial monthly performance budgets while maintaining efficiency.
• Drive continuous experimentation across creatives, bidding strategies, audience cohorts, and landing/app store assets.

2. Funnel Optimisation & Growth

• Own the complete mobile funnel: Install → Activation → First Transaction → Retention → Re-engagement.
• Improve key metrics, including CPI, CPA, CAC, ROAS, LTV, Day 7/30 retention, and repeat usage.
• Partner with Product teams to enhance onboarding flows and conversion rates.
• Scale high-performing acquisition channels while ensuring sustainable CAC-to-LTV ratios.