Marketing Lead – 360° Digital & E-commerce (DTC Luxury Brand) Full Time NEW

Marketing Lead – 360° Digital & E-commerce (DTC Luxury Brand)

Location: Mumbai (WFO)

Experience: 6- 8 years

Industry Preference: Luxury Jewellery, Fashion, Apparel, DTC/E-commerce

About the Role

We are an e-commerce-first luxury jewelry brand based in the USA, operating with a lean, fast-moving team.We are looking for a hands-on 360° Marketing Lead who can own digital growth, e-commerce revenue, brand strategy, and multi-channel execution end-to-end.

This is not a specialist or strategy-only role. You will execute, optimize, and drive results across channels.

Key Responsibilities

Growth Strategy (which includes e-comm)

• Own the strategy that takes Jaur to the next phase of growth 
• Work closely with website and product teams on conversion improvement
• Partner cross functionally with commercial, product, operations and creative to translate strategy into measurable growth 

E-Commerce demand and omnichannel performance 

• Work closely with website and product teams on conversion improvement

Track and optimize KPIs such as:

• Traffic
• Conversion rate
• AOV
• Revenue
• ROAS

Performance Marketing, Lifestyle and Conversion 

• Own the full demand engine across paid media, CRM and conversion. 
• Partner with external partners to own, execute and optimize our Paid Media strategy, email marketing and automation set up (Klaviyo), SMS marketing and social media marketing (organic + paid) 
• Turn launches, campaigns and cultural moments into sell-abe brand moments for Jaur

Commercial & Revenue Responsibility

• Own marketing budgets and performance targets
• Drive profitability and growth efficiency
• Track spend vs revenue outcomes
• Optimize campaigns for ROI

(Experience with P&L or revenue targets is a strong plus)

Brand & Marketing Strategy

• Help define and evolve brand positioning and storytelling
• Build marketing roadmaps aligned to business goals
• Plan GTM strategies for product launches and key campaigns

Operational Experience (At least one required)

Either:

Website merchandising & PDP optimization

• Homepage and category merchandising
• PDP content, imagery, and conversion optimization
• CRO and testing initiatives

OR

Product launches & campaign management

• Seasonal launches
• Campaign calendars
• Cross-functional GTM execution

Must-Have Requirements

• 6–8 years of hands-on digital marketing experience
• Strong background in DTC / e-commerce brands (fashion, jewellery, apparel preferred)
• Multi-channel execution experience (not just one channel)
• Commercial mindset with revenue and performance ownership
• Experience working in lean, fast-paced teams
• Experience leading a team and working across time zones