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DESCRIPTION Going from Zero to One is the greatest improvement possible, greater than going from one to 10 or even from one to 100. To go from zero to one is to bring something into existence and therefore is the essence of true innovation”- Peter Thiel
Are you someone who is passionate about thriving with such Zero to One challenges & love building new strategic and tech-driven businesses? Join the Amazon fashion team as Marketing Leader. The vision of this team is to digitize brand owners and selling partners by providing a suite of product offerings across the business’ lifecycle. Our products enable SMBs to start, manage & grow their D2C business. Our end to end offerings from website builder to checkout product to order management system along with aided services will supercharge seller success as they thrive in today’s omni channel landscape.
The ideal candidate is expected to have significant marketing experience in working with cross-functional teams, creating strategy and delivering results in a high stakes environment. The candidate will think and act both strategically and tactically: from strategic planning to detailed execution. He /She will lead data-driven plans, bring thought leadership across marketing initiatives & execute them through the team. The candidate is also expected to work with senior cross-functional stakeholders and should have the ability to influence without authority. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, operational excellence and delivering results.
Key job responsibilities
Key job responsibilities
- Lead the overall marketing strategy across traffic, awareness, acquisition & brand marketing for the category
- Lead strategy and execution across performance marketing, brand, growth, lifecycle marketing and community management.
- Work towards improving our understanding of the target audience through customer research, usability studies and data deep-dives
- Establish, implement and measure the effectiveness of Seller acquisition initiatives to drive acquisition of new sellers.
- Develop the right brand strategy for overall Smart commerce offerings & establish through website, social, events & PR
- Closely collaborate with product team to influence the product roadmap through marketing insights
- BASIC QUALIFICATIONS
4-5+ years of professional core marketing experience
Experience in managing teams, working with senior leaders in internal/external teams
Experience using data and metrics to drive improvements
Experience driving direction and alignment with cross-functional teams
Experience guiding creative input, development and execution from concept to completion
Preferred Qualifications
Experience in developing marketing charters including branding, PR, content, awareness in nascent programs/start ups
Key job responsibilities
Key job responsibilities
- Lead the overall marketing strategy across traffic, awareness, acquisition & brand marketing for the category
- Lead strategy and execution across performance marketing, brand, growth, lifecycle marketing and community management.
- Work towards improving our understanding of the target audience through customer research, usability studies and data deep-dives
- Establish, implement and measure the effectiveness of Seller acquisition initiatives to drive acquisition of new sellers.
- Develop the right brand strategy for overall Smart commerce offerings & establish through website, social, events & PR
- Closely collaborate with product team to influence the product roadmap through marketing insights
BASIC QUALIFICATIONS
- Knowledge of digital marketing, advertising, and understanding metrics
- Experience in data analysis, with the ability to interpret and draw insights from data to inform decision-making processes
PREFERRED QUALIFICATIONS
- Experience in marketing
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company – ASSPL – Karnataka – B56
Job ID: A10406427
