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Outreach SEO/PR Specialist
About Houzeo 🚀
Houzeo is a 100% online real estate marketplace. From listing to closing, Houzeo technology makes home
selling and buying the easiest it has ever been. Users can list their homes for a flat fee, connect with local
real estate pros, and find their dream home on Houzeo.com.
Founded in Manhattan, New York, with additional offices in Charlotte, North Carolina (US), and Mumbai,
India, Houzeo is led by our founder, Amit Dhameja. With an Ivy League MBA and a background in finance,
real estate, and tech, Mr. Dhameja spearheads this profitable startup.
The Houzeo Universe 🌠
Houzeo’s product universe includes a wide range of products and services, including:
● Houzeo IntelliList Listing: This tool auto-assigns the right paperwork for a seller’s property based
on location. It’s the fastest way to list a home!
● Houzeo Showings: A digital showing scheduling app designed for sellers. Buyers and agents can
directly request showings once a seller verifies them!
● Houzeo Offers: An offer management tool to evaluate, compare and counter offers received on a
property. Sellers can request the highest and best offers within seconds!
● Houzeo DigiTransact: DigiTransact lets sellers maneuver the real estate transaction with
milestones, tasks, notifications and reminders seamlessly. No more friction!
● Houzeo Dream Homes: With over 1.5 million listings, this feature helps home buyers find their
dream homes, make an offer, or start their mortgage pre-approval journey.
● Houzeo Mobile App: A comprehensive mobile app that lets home sellers and buyers manage
transactions on the go.
● Houzeo Home Worth Calculator: A free home value calculator that helps homeowners estimate
how valuable their property is.
● Houzeo Mortgage Calculator: A mortgage payment estimator that helps potential home borrowers
understand monthly payments and amortization schedules for free.
● Houzeo Closing Costs Calculator: The most advanced closing cost estimator for helping buyers
and sellers understand what they have to pay on closing day.
About the Marketing Team 🦋
At the intersection of storytelling and strategy, you’ll find the creative crusaders who don’t just think out of
the box; they reimagine it. From organic SEO to PPC magic, our team is obsessed with growth. Armed with
innovation and data, we design campaigns that captivate, convert, and crush KPIs.
About the Role: Are You the One? 🧿
Should you accept the mission of being an Outreach SEO/PR Specialist at Houzeo, you will own the engine
that earns Houzeo high-authority editorial backlinks across national press, real estate trade publications,
and city-specific local media. We need a relentless, journalist-savvy operator who can turn our first-party
data ($13.9M+ in seller savings, 1,245+ sold listings, 50-state coverage) into stories that publications
actually want to publish and links that move our domain authority.
If you’re passionate about the U.S. real estate landscape AND get a kick out of seeing your pitches turn
into bylines on WSJ, Bloomberg, Forbes, and Realtor.com, this role is for you. Our ideal candidate is not
just an outreach specialist but someone who treats every published link as a small dent in the universe.
Your Mission, Should You Choose to Accept It 🎯
✅ Own the end-to-end PR outreach engine: identify, pitch, follow up, and close placements with
journalists at tier-1, tier-2, and local outlets. Target: 100-130 editorial links per year, with 8-15 in tier-1
publications (WSJ, NYT, Bloomberg, Forbes, Realtor.com, Inman, etc.).
✅ Run the data-PR cycle: take Houzeo’s quarterly seller datasets and turn them into pitchable angles
(national, state-level, city-level, luxury, mainstream). Translate raw CSVs into headlines journalists
can’t ignore.
✅ Manage Houzeo’s profiles on Featured.com, Source of Sources (SOS), Qwoted, and the Forbes Real
Estate Council. Submit at least 5 expert-quote responses per week. Aim for 1-2 published quotes per
week sustained.
✅ Build and maintain the Master Outreach Tracker: every pitch logged, every reply tracked, every
published link recorded with anchor text, AS, and DR. This is your single source of truth — and the
team’s, too.
✅ Personalize every single pitch. Templated pitches die in inboxes, period. We expect 15-20 minutes of
research per tier-1 contact (recent article reference, beat-specific framing, the right hook). Quality >
volume, always.
✅ Coordinate with the content, data, and dev teams on tentpole press releases, microsite launches, and
embargoed media previews. Quarterly tentpole studies are your biggest swing — own the launch
sequence.
✅ Track and report on link velocity, anchor text distribution, AS-tier mix, and branded search lift. Build
monthly leadership updates that frame the work in revenue terms, not vanity metrics.
✅ Live by the cricket rule, Rohit Sharma’s ‘Lead from the front,’ not Dhoni’s ‘Lead from the back.’ You’ll
personally pitch the toughest tier-1 reporters yourself, not delegate the hard ones to a VA.
What You Bring 💪
📌 A Bachelor’s degree in Marketing, Communications, Journalism, or a related field. (Or a portfolio of
placements that proves you don’t need one!)
📌 Minimum 2-4 years of experience in digital PR, link building, journalist outreach, or earned media —
ideally for a SaaS, fintech, proptech, or marketplace company.
📌 Demonstrated link-building wins. Be ready to share 3-5 published placements you personally landed
— bonus points if any are on DR 70+ publications.
📌 Proficiency with outreach tools: Semrush or Ahrefs, Hunter.io, BuzzStream or Pitchbox, and the
HARO/Featured/Qwoted/SOS ecosystem.
📌 Strong writing skills. You can write a 5-sentence pitch that makes a tier-1 reporter open, read, and
reply. (We will train you on Houzeo’s brand voice — but the writing instinct must already be there 🙂)
📌 Familiarity with E-E-A-T principles, anchor text discipline, and YMYL constraints (real estate is YMYL
— quality matters more here than almost any other niche).
Nice to Haves 👑
👌 Existing relationships with real estate, personal finance, or housing-market journalists at tier-1
publications.
👌 Experience with quarterly tentpole data studies (commission savings indexes, market reports,
transparency reports — the kind of content that earns 20+ links from one launch).
👌 Comfort interpreting first-party data (Excel, GA4, GSC) and turning it into pitchable headlines without
waiting on the data team.
👌 Understanding of the post-NAR-settlement real estate landscape and the flat-fee MLS category
specifically.
👌 An aggressive, journalist-respecting mentality. (You know the difference between persistent and
pushy.)
👌 Prior experience working with founders or executives — you’ll be coordinating with our CEO Amit on
quotes, interviews, and Forbes Council bylines.
👌 Strong organizational skills — you’ll be tracking 200+ pitches and 50+ live placements at any given
time.
What We Offer 💙
💎 Flexible working hours in a fun working environment.
💎 Opportunities for creative freedom and collaboration with cross-functional teams (content, data, dev,
product, founders).
💎 Comprehensive package to promote your well-being.
💎 Direct access to our CEO Amit Dhameja, for journalist interviews, quotes, and bylines — your pitches
will land with executive backing.
💎 Exposure to Digital Marketing tools like SEMRush, ScreamingFrog, UberSuggest, BuzzStream,
Hunter.io, and Pitchbox.
💎 Interpret data on Google Analytics 4 and Google Search Console & connect outreach to revenue
growth.
💎 Access to AI tools that help create content on the fly, like Runway, Claude, ChatGPT, etc.
💎 First-party data moat to work with — Houzeo’s quarterly seller datasets are the kind of original
research most PR pros only dream of having.
💎 Monthly team-building activities with rewards and recognition.
Interested candidates can share their resume at aditi.pardeshi@houzeo.com
