Paid and Organic Content Strategy (Mumbai) Full Time NEW

About Mesmerize India:

Mesmerize India is a D2C premium spiritual and designer jewelry brand, blending modern aesthetics with deep-rooted cultural symbolism. Our collections are crafted to inspire, empower, and connect — offering jewelry that’s as meaningful as it is beautiful. With a fast-growing digital presence and a loyal community, we’re on a mission to lead the spiritual-luxe jewelry space in India.

Position Overview:

We are looking for a strategic, creative, and performance-focused Content Strategist to lead and align the brand’s content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.

Key Responsibilities:

Paid Media Content Strategy

• Plan and develop content tailored to performance goals across platforms like Meta, Google, YouTube, and more.

• Partner with the performance marketing team to ideate and execute high-converting creatives.

• Analyze campaign data and continuously refine creative direction to improve ROI.

Social Media Strategy

• Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.

• Build content narratives that support launches, campaigns, and brand storytelling.

• Monitor digital trends and identify timely opportunities for engagement.

Cross-Team Collaboration

• Work closely with the graphic designers, photographer, performance marketing head, and social media team to bring content ideas to life.

• Ensure all content is aligned with brand voice, visual language, and business objectives.

• Oversee content production timelines to meet campaign deadlines and product drop schedules.

Strategic Planning & Insights

• Use data and insights to guide storytelling and creative decisions.

• Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.

• Maintain content consistency across touchpoints while innovating with new formats and ideas.

Who You’ll Work With:

• Graphic Designers – for visual development of content and campaign creatives

• Performance Marketing Head – to align content with paid media and ROI goals

• Photographer – to conceptualize and direct product/lifestyle shoots

• Social Media Team – to ensure timely publishing, engagement, and community management

• Co-Founder – for overall brand alignment and strategic direction

Bonus Skills (Nice to Have):

• Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro)

• Understanding of basic cinematography and visual storytelling principles

• Hands-on experience with videography for product or campaign shoots

• Familiarity with design tools like Canva, Figma, or Adobe Creative Suite

What We’re Looking For:

• 3–5 years of experience in content strategy (preferably with D2C, fashion, or lifestyle brands)

• Strong understanding of digital platforms, especially paid media and social

• Excellent storytelling, collaboration, and communication skills

• Data-driven approach with a creative mindset

• Passion for aesthetics, spirituality, and premium branding is a big plus

Why Join Us:

• Be part of a high-growth premium D2C brand shaping a unique niche

• Collaborate with a passionate and skilled creative + marketing team

• Work directly with the leadership team on high-impact projects