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Job Title: Performance Marketing (Meta Ads Specialist )
Location: Ahmedabad, India
Experience: 1–2+ Years
Employment Type: Full-time, Permanent
Work Mode: On-site
About the Role
We are seeking a creative and performance-driven Meta Ads Specialist with expertise in generating international B2B leads for custom mobile and web app development services and Digital Marketing Services. The ideal candidate should have hands-on experience managing Facebook and Instagram ad campaigns for global markets such as the USA, UK, UAE, and Australia.
Key Responsibilities
- Plan and execute Meta Ads campaigns (Facebook & Instagram)
- Generate qualified B2B leads for IT and app development services
- Create audience targeting, retargeting, and lookalike audience strategies
- Optimize campaigns for CPL, conversions, engagement, and ROI
- Conduct A/B testing for creatives, ad copies, and landing pages
- Monitor campaign performance and analyze KPIs
- Set up and manage Meta Pixel, conversion events, and tracking systems
- Coordinate with design/content teams for ad creatives and campaign assets
- Prepare weekly/monthly campaign performance reports
Required Skills & Qualifications
- 1–2+ years of experience in Meta Ads / Paid Social Marketing
- Strong understanding of Facebook Ads Manager and audience targeting
- Proven experience generating international B2B leads
- Hands-on experience with Meta Pixel, Funnel, Appointment Bookings, remarketing, and conversion tracking
- Experience in handling clients sole handadely.
- Strong analytical and optimization skills
- Ability to manage campaigns independently
Job Types: Full-time, Permanent
Work Location: In person
