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Key Responsibilities
- Client acquisition: Developing new business leads through cold calling, networking, and industry events.
- Sales pitching: Preparing and presenting customized advertising proposals and media kits tailored to client objectives.
- Relationship management: Building and maintaining long-term partnerships with clients and advertising agencies.
- Negotiation & closing: Negotiating pricing, ad placement, and contract terms to close sales and meet revenue targets.
- Campaign management: Collaborating with internal teams to ensure timely ad delivery, scheduling, and tracking performance.
- Market analysis: Monitoring competitor activities and industry trends.
About Company: Established modestly in 1992, Srishti Communications, embodying its name as a creator, embarked on its journey in out-of-home (OOH) advertising. The initial focus ranged from static billboards, in-store branding, expressway signage, to digital signage within controlled transit media environments.