Segment Marketing Specialist (Business Individual) Full Time

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

• Plan and execute targeted marketing campaigns for Business Individuals, driving acquisition and sales for mobile, broadband, and add-on offers by coordinating multi-channel delivery.
• Support the development of go-to-market strategies and campaign briefs for new plans and propositions, ensuring alignment with segment objectives and market needs.
• Coordinate multi-channel campaign delivery across digital ads, email marketing, social media, and on-ground activities to maximise reach and engagement.
• Ensure all marketing campaigns adhere to Maxis brand guidelines, compliance standards, and KPIs, guaranteeing timely and effective execution.
• Collaborate with Brand & Comms to create compelling, brand-aligned marketing assets and equip sales teams with relevant materials and talking points for effective customer engagement.
• Conduct market research and analysis on Business Individuals’ needs and competitive landscape, informing campaign messaging and customer-centric proposition development.
• Monitor and track campaign performance, lead generation, and customer feedback, contributing to detailed performance reports and providing insights for optimisation.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.