Senior Manager – Retention and Loyalty Full Time

• Grow customer retention rate and LTV
• Develop the customer retention and loyalty strategy for the company
• Lead and execute the retention marketing plan
• Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
• Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings
• Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting
• Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention marketing/communications, UI/UX, payments, customer support, etc)
• 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms
• 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)
• MBA from a tier-I institute
• Strong program management skills – ability to interact and influence multiple partners and internal/external stakeholders
• A great passion for consumers and consumer experiences, with a dependable ability to utilize consumer research and data to drive actionable insights
• Ability to multi-task and be able to handle multiple competing priorities
• A keen sense of ownership, speedy execution and resourcefulness
• Ability to work effectively and independently in a fast-paced environment with tight deadlines
• Excellent written and oral communication skills
• Our client is a high-growth D2C brand in the Wellness space
• Opportunity to work with a high-growth D2C brand in the Wellness space
• Opportunity to lead the retention marketing for the brand

you will define and execute all customer retention activities. You will own the entire post-purchase customer journey, grow the companies subscriber base and their lifetime value, and define ways to better retain and engage customers.