Social Media & Digital Marketing Manager -IT Full Time NEW

Job Title: Social Media Manager

Experience: 3–6 Years

Location: Chennai (Work from Office)

Employment Type: Full-time

Role Overview

We are looking for a strategic, creative, and execution-focused Social Media Manager employers social media presence end-to-end. This role goes beyond posting content — you will build strategy, drive brand voice, and lead a growing social media team.

You will work closely with leadership, marketing, HR, and design teams to strengthen brand visibility, employer branding, thought leadership, and business growth across platforms.

Key Responsibilities

Strategy & Execution

• Develop and execute comprehensive social media strategies aligned with business, branding, and employer branding goals
• Manage platforms including LinkedIn, Instagram, Twitter, YouTube (as applicable)
• Plan and maintain monthly and weekly content calendars

Drive content for brand awareness, hiring campaigns, culture initiatives, leadership branding, and service promotion

Content & Creative Direction

• Oversee creation of high-quality content: posts, carousels, reels, videos, campaigns, and announcements
• Write compelling captions, copy, and storytelling content tailored for IT, B2B, and tech audiences
• Collaborate with designers, video editors, and content writers to ensure brand consistency
• Stay updated on social media trends, formats, and platform algorithm changes

Team Leadership & Building

• Build, lead, and mentor a social media team (executives, interns, freelancers as required)
• Allocate work, review content quality, and guide team performance
• Set clear workflows, content standards, and performance expectations
• Train junior team members on brand tone, tools, and best practices

Analytics & Optimization

• Track and analyze performance metrics: reach, engagement, impressions, follower growth, and conversions
• Prepare weekly/monthly performance reports with insights and recommendations
• Optimize strategies based on data, trends, and audience behavior

Collaboration & Stakeholder Management

• Work closely with leadership, HR, marketing, and business teams
• Support employer branding, internal communications, and company events
• Manage external agencies or partners if required

Required Skills & Qualifications

• 3–6 years of hands-on experience in Social Media Management (IT / SaaS / Tech preferred)
• Strong expertise in LinkedIn strategy and B2B social media
• Excellent written communication and storytelling skills
• Experience with social media tools and analytics platforms
• Ability to handle multiple priorities and campaigns independently
• Strong leadership mindset with experience guiding or mentoring team members

Good to Have (Bonus Skills)

• Experience in IT services, SaaS, or startup environments
• Knowledge of video content strategy (short-form & long-form)
• Exposure to employer branding and recruitment marketing
• Experience running or supporting paid social campaigns

What We Offer

• Opportunity to own and scale the brand’s social media presence
• Leadership responsibility with team-building authority
• Direct exposure to leadership and strategic decision-making
• Growth-oriented, people-first work culture
• Room to experiment, innovate, and build long-term impact