Specialist – Digital Marketing Full Time NEW

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Website Management & Optimization

• Own and manage the business unit’s website s as a core digital channel supporting brand and lead generation goals.
• Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency.
• Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance.
• Monitor website analytics and drive continuous improvements based on insights and KPIs.
• Collaborate with IT and external partners to manage enhancements, integrations, and technical performance.

Marketing Automation & Nurture Programs

• Perform Marketing Automation activities on SFMC, l everaging the team’s support when required o n the following:
• Building emails, segments, and journeys
• Design ing and manag ing lead nurture programs to guide prospects through the funnel.
• Run ning reports, analyz ing journey performance, personalization experiences and implement ing improvements.

Lead Generation Strategy, Media Planning & Execution

• Develop and execute full-funnel lead generation strategies across organic and paid channels.
• Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations.
• Execute ad placement across search, social, display, and other relevant platforms.
• Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs.
• Monitor funnel and campaign performance, optimizing targeting, creative , bidding, and budget allocation to improve ROI.

SEO, Analytics & Performance Insight s

• Perform SEO and Analytics activities, l everaging the team’s support when required on the following:
• Apply ing core SEO principles to improve organic visibility of content.
• Us ing analytics platforms to track channel performance, lead flow, and campaign effectiveness.
• Build ing dashboards, extract insights, and translate data into actionable recommendations.
• Continuously optimizing digital programs based on performance trends and KPIs.

Digital Leadership & Project Management

• Own and manage digital marketing projects and multi-channel campaigns.
• Serve as the primary coordinator for digital initiatives, ensuring alignment across stakeholders.
• Build and maintain project plans, manage timelines, and proactively identify risks or resource needs.
• Facilitate smooth collaboration with cross-functional partners to ensure consistent delivery.

Content Planning & Digital Channel Management

• Plan, manage, and optimize content across email, social media, websites, and other digital channels.
• Be responsible for content governance and updates across CMS platforms and internal communication systems.
• Ensure content aligns with brand standards, user needs, and lead generation goals.
• Collaborate with writers and designers to create assets that drive awareness, engagement, and conversion.

Qualifications

• 8 + years of p roven experience in digital marketing, project management, and content strategy.
• Experience in B2B and B2C digital marketing environments.
• Familiarity with CMS platforms, marketing automation tools, SEO and analytics software.
• Strong communication and coordination skills .
• Ability to work cross-functionally with global teams.