Sr. Digital Marketing Manager Full Time NEW

Location: Bangalore

Experience: 6+ Years

Salary: ₹12–16 LPA

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms
• Drive patient acquisition, lead generation, and appointment bookings through performance marketing
• Manage marketing budgets and improve efficiency by reducing CAC and increasing ROAS
• Track, analyze, and report campaign performance using tools like GA4, GTM, and CRM systems
• Build and refine attribution models across channels
• Optimize landing pages, funnels, and website journeys to improve conversions
• Conduct A/B testing on creatives, targeting, and landing pages
• Collaborate with content and design teams to create high-performing ad creatives
• Execute retention campaigns via email, WhatsApp, SMS, and remarketing
• Work closely with cross-functional teams (medical, operations, product) to align marketing strategies

Requirements

• 6+ years of experience in digital/performance marketing
• Prior experience in healthcare, hospitals, clinics, or health-tech (preferred)
• Strong expertise in Google Ads and Meta Ads Manager
• Hands-on experience with analytics tools (GA4, Google Tag Manager, CRM tools)
• Strong understanding of marketing metrics (CAC, CPL, ROAS, LTV, conversion rates)
• Experience in conversion rate optimization (CRO) and A/B testing
• Ability to manage large budgets and scale campaigns effectively
• Strong analytical skills with proficiency in Excel/Google Sheets
• Excellent communication and stakeholder management skills

Benefits

• Competitive salary package (₹12–16 LPA)
• Opportunity to lead and scale end-to-end digital growth in healthcare
• High ownership and strategic role with decision-making exposure
• Collaborative and growth-oriented work environment
• Opportunity to work on impact-driven healthcare marketing initiatives
• Performance-based growth and learning opportunities