State Head Full Time NEW

Job Description – State Head – Wires & Cables Business

Department: Sales

Reports To: Business Head / National Sales Head

Business Units: Wires & Cables

Key Roles & Responsibilities

1. Business Development & Sales

• Develop and execute state-level sales strategies to achieve revenue and profitability targets.

• Identify market potential, competitor activities, pricing trends, and customer requirements.

• Drive primary and secondary sales growth across the state.

• Build strong relationships with dealers, distributors, contractors, builders, consultants, retailers, and institutional customers.

• Identify new business opportunities in residential, commercial, industrial, and infrastructure segments.

2. Channel Network Development

• Appoint and develop distributors, dealers, and retail networks across assigned territories.

• Ensure effective channel engagement and market penetration.

• Monitor channel performance and implement corrective actions where required.

• Develop strong distribution coverage in key districts and towns.

3. Team Building & Leadership

• Recruit, train, mentor, and lead the state sales team from the ground level.

• Set KRAs/KPIs and monitor team performance regularly.

• Build a high-performance sales culture focused on accountability and growth.

• Coordinate with HR for manpower planning and talent acquisition.

4. Market Expansion

• Launch and establish the brand presence in the state market.

• Conduct market visits regularly to evaluate customer engagement and competition.

• Develop strategies for increasing market share and visibility.

• Coordinate promotional activities, dealer meets, and product awareness programs.

5. Operations & Coordination

• Coordinate with supply chain, logistics, finance, and customer support teams for smooth operations.

• Ensure timely collections and control outstanding payments.

• Maintain healthy inventory movement across channel partners.

• Ensure compliance with company policies and reporting standards.

Reporting & MIS

• Submit periodic sales forecasts, market intelligence, and business reports.

• Track achievement against targets and business objectives.

• Provide actionable insights for management decision-making.

Key Skills & Competencies

• Strong leadership and team management capability

• Excellent channel sales and distribution management experience

• Entrepreneurial mindset with ability to build business from scratch

• Strong negotiation and relationship management skills

• Market mapping and business expansion expertise

• Commercial acumen and result orientation

• Ability to work in a fast-paced and growth-driven environment

Interested Candidates can share their CV at Neha.k@sturlite.com

Or WP: 9036597500