Talent Marketing Intern Full Time

At IBM Human Resources & Talent Transformation, we reimagine the way people work by combining AI, data, and human centred design. Our teams help close skill gaps, modernize HR models, and create engaging employee experiences at scale. Working in HR at IBM means bridging technology and people. Streamlining processes, driving agility, and enabling leaders and employees to thrive. You’ll collaborate across the business to shape the future of work. With continuous learning, career growth, and a culture built on empathy and innovation, IBM offers the opportunity to make a real impact on organizations and people worldwide.

Your Role And Responsibilities

• Develop comprehensive talent intelligence research and external benchmarking recommendations that includes analysis of IBM’s top talent competitors (i.e. studying talent strategy, competitor practices, and market positioning).
• Develop a Talent Intelligence POV, sharing broadly across HR on critical insights HR professionals must be aware of.
• Design an approach to continuously understand user & client career experience needs by persona, BU and market
• Stand up content governance and content quality frameworks.
• Design and help create the Generative AI agent for Talent Marketing by collaborating with the functional leads.
• Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
• Develop and execute events to target IBM’s priority clients by creating compelling content, experience, and formats
• Collaborate with Brand, Content, Field Marketing and extended teams for event messaging, content, curriculum, sessions, speakers manage the process.
• Engage Digital reps and drive to registration plans and efforts.
• Own, manage and develop guidance, education and communication around event marketing tools, process, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders.
• Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
• Design and execute enablement activities to ensure successful adoption of new candidate experience

Required Technical And Professional Expertise

• Academic Program Enrollment: Currently enrolled at a university or educational institution.
• Basic Understanding of Industry: Familiarity with general business concepts and practices, with a curiosity to learn more.
• Exposure to Team Environments: Some experience working in team settings, either through academic projects or extracurricular activities.
• Interest in Learning: Willingness to participate in learning opportunities and training programs to expand knowledge and skills.
• Foundational Skills: Basic computer skills and familiarity with common software applications.