Tiktok Manager | E-Commerce | Mumbai Full Time

About the Role: We’re looking for a results-driven TikTok Manager to build and scale our ecommerce presence on TikTok. You’ll manage the entire platform lifecycle — from shop setup and seller compliance, to campaign strategy, creator partnerships, and Gross Merchandise Value (GMV) growth.

Key Responsibilities:

1. TikTok Shop and Social Commerce Growth

• Own end-to-end TikTok Shop strategy and execution
• Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates
• Optimize product listings, pricing, promotions, and creator collaborations
• Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns

2. Creator and Influencer Ecosystem Management

• Build and scale a strong network of creators, affiliates, and influencers
• Drive creator onboarding, retention, and performance tracking
• Develop long-term partnerships with top and mid-tier creators
• Execute campaigns using commission models, product seeding, and challenges

3. Campaign Strategy and Execution

• Plan and execute high-impact campaigns, product launches, and sales events
• Run A and B (A/B) testing on creatives, formats, and creator strategies
• Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates
• Collaborate with content and performance teams for integrated campaigns

4. Data Analytics and Performance Optimization

• Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate
• Use tools like TikTok Analytics, Looker Studio, Tableau
• Translate data into actionable strategies for growth
• Build dashboards and reporting frameworks for leadership

5. Content and Creative Strategy

• Define content frameworks for viral, conversion-focused videos
• Work with creators to produce high-performing short-form content
• Stay updated with TikTok trends, challenges, and algorithm shifts
• Ensure content aligns with brand voice and business objectives

6. Tools, Automation and Process Excellence

• Leverage tools like TikTok Shop, Creator Marketplace, affiliate platforms (Commission Junction (CJ), CreatorIQ, etc.), and Customer Relationship Management (CRM) campaign tools
• Drive automation in reporting, onboarding, and campaign execution
• Build Standard Operating Procedures (SOPs) to improve scalability and efficiency

7. Cross-functional Collaboration

• Work closely with Marketing and Brand Teams, Performance Marketing, Supply Chain and Category Teams, and Technology and Product Teams
• Ensure alignment between inventory, demand, and campaigns

Required Experience:

• 2+ years in ecommerce or social commerce management (TikTok or similar platforms)
• Proven track record managing campaigns generating One hundred thousand (100K) plus Gross      Merchandise Value (GMV) or equivalent revenue impact
• Deep knowledge of TikTok’s advertising products, seller policies, and community guidelines
• Hands-on experience with creator partnerships and influencer marketing
• Strong proficiency with analytics tools (Google Analytics, Looker Studio, or platform-native dashboards)