VISUAL DESIGNER – BRAND, GROWTH & MARKETING
Location – Gurgaon, Haryana (On-site)
Experience – 4 to 6 years
Employment – Full-Time
Reporting to – Co-Founder
Start date – Immediate
About CareFi
CareFi is India’s first instant hospital discharge platform, built to solve one of the most frustrating experiences in healthcare — the hours-long wait to get discharged from a hospital even after the doctor has cleared you.
We partner with leading hospitals across India to give insurance patients a 10-minute discharge experience. Patients are onboarded in 2 steps at admission, walk out without the long waiting time, and settle their dues from home within 7 days.
With 60,000+ patients served across 10+ cities and a network of top hospitals including Apollo, Manipal, Fortis, Narayana, Aster, CareFi is growing fast. We are now building the marketing function from the ground up — and this is one of the first hires on that team.
The Opportunity
We are hiring a Graphic Designer to create high-quality static visual assets across digital and print touchpoints. This role sits at the intersection of brand, marketing, growth, and product, and is responsible for translating briefs, campaign goals, and brand guidelines into clear, compelling, platform-ready designs.
The role is a founding marketing design role responsible for shaping CareFi’s visual language across brand, growth, product, hospital, and patient communication touchpoints covering social media creatives, paid ads, website and landing-page visuals, emailers, presentations, infographics, and brand collateral that support campaigns, launches, and ongoing business needs. This is a hands-on founding design role where you will build CareFi’s visual identity from scratch and turn it into a scalable design system across digital, print, product, and hospital touchpoints.
CareFi’s end customer is a real person in a high-stress moment — and every visual this role produces must earn their trust instantly. This requires someone who has designed for consumers before, understands how emotion drives visual response, and knows the difference between design that looks good in a portfolio and design that works in the wild.
Key Responsibilities
Brand Identity
Concept & Design Execution
Multi-Channel Adaptation
Brand Consistency & Systems
Production & Delivery
Collaboration & Iteration
Creative Contribution & Improvement
Social Media & Digital
Consumer Growth & Product Communication
What We Are Looking For
Must-haves
Good to have
– Strong working proficiency with AI-powered design tools to accelerate creative production and iteration speed, not to replace design judgment.
– Should know when AI output is usable, when it needs refinement, and when human-led craft is required.
– Ability to use AI for:
– Rapid concept generation (visual directions, layouts, styles)
– Creative variations for campaigns (ads, social, thumbnails, etc.)
– Background generation, image enhancement, and asset creation
– Copy-visual alignment (working with AI-generated text + visuals)
· Familiarity with tools such as:
– Midjourney / DALL·E / Stable Diffusion (or equivalent)
– Adobe Firefly / AI features within Adobe Suite
– AI-enabled Canva / Figma plugins
Tools & Technologies
Core Tools
Supporting Tools
Optional / Adjacent
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