VP Marketing – Series B – SaaS Product || Remote || 1Cr+ Full Time NEW

The Role

In this role, you won’t just oversee a department; you will be the primary architect of our revenue pipeline. We are looking for a leader who treats marketing as a profit center and possesses the operational rigor to tie every campaign directly to ARR outcomes.

How You Will Make an Impact

• Pipeline & Revenue Ownership: Take full accountability for the “Demand Math,” ensuring a consistent flow of Sales Qualified Leads (SQLs) and high-value discovery meetings.
• Strategic Segmentation: Refine our Ideal Customer Profile (ICP) and deploy advanced segmentation to prioritize accounts with the highest propensity to win.
• Operational Excellence: Lead with a “player-coach” mindset, personally auditing conversion funnels and optimizing the marketing tech stack to ensure high execution velocity.
• Account-Based Marketing (ABM): Design and execute omni-channel ABM strategies that target “Active” buyers within the industrial sector, leveraging intent data to drive engagement.
• Category Leadership: Translate complex industrial ROI into compelling C-Suite messaging that resonates with global enterprise leaders.
• Data-Driven Leadership: Establish and report on clear KPIs, providing the executive team with transparent insights into channel ROI and marketing spend efficiency.
• Omni-Channel Marketing: Develop and execute multi-channel marketing campaigns across digital, social, email, content, and offline channels to reach target audiences effectively.
• Integrated Marketing Campaigns: Build and lead integrated marketing campaigns that span the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads.

What You Bring to The Team

• The Scale-Up Specialist: Proven track record in a B2B SaaS environment, specifically helping a company navigate growth during the $15M–$50M ARR phase.
• Revenue Mindset: You speak the language of sales and finance, with the ability to link marketing activity to pipeline health and Customer Acquisition Cost (CAC).
• Builder DNA: You have experience building or restructuring high-performing marketing functions, including Demand Gen, RevOps, and Field Marketing.
• Technical Proficiency: Deep expertise in modern marketing automation, CRM systems, and AI-driven productivity tools.
• Education: Bachelor’s degree in Marketing or Business; an MBA is preferred.