Brand Manager – Jack Daniel’s Full Time

Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands? We have an exciting opportunity for a highly motivated candidate to join our marketing team as Brand Manager for the iconic and world’s most valuable international spirits brand – Jack Daniel’s.

Meaningful Work From Day One

Lead the planning & execution of marketing programs to strengthen salience and relevance of Jack Daniel’s Portfolio (Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Flavours, Gentleman Jack and Single Barrel) in India, making it the #1 premium whiskey brand of choice.

Key Responsibilities And Deliverables

• Build the Social Media + Content, 3rd Spaces Experiential and Below The Line Programming for Annual Brand Business Plan by collaborating cross-functionally with internally and agency/brand partners externally
• Bring the brand plan to life by leading best-in class execution of brand initiatives in line with Global Brand Guidelines across various channels including brand events, on-trade activations, digital/social media, point-of-sale materials and other touchpoints, ensuring seamless delivery and impactful brand experiences
• Lead the amplification of brand’s digital presence across platforms, development and execution of social media & content strategy and 3rd space experiential activations across multiple channels partnering with agencies to deliver on brand objectives with strong impact
• Work closely with the Trade Marketing and Brand Advocacy team to translate brand objectives into bespoke high impact below the Line Brand X Channel Programming
• Own the measurement and evaluation of all brand activities, to drive marketing effectiveness and efficiency
• Manage & Track the brand A&P to ensure activities are executed within budgets with a strong focus on ROI delivery.
• Develop strong relationships with commercial teams
• Partner with the Insights Manager to cultivate a consumer-centric culture, leveraging deep-dive insights to shape brand strategy and ensure all marketing activities are rooted in data-driven evidence.
• Monitor market dynamics and brand performance to pivot strategies based on competitive insights, ensuring a proactive, consumer-led approach in collaboration with the Sales team to grow and protect market share.

What You Bring To The Table

• Post Graduate Degree in Marketing with 4 to 6 years experience in sales and marketing [marketing experience in premium consumer products/alcobev is preferred]
• Analytical skills – analyze data vide structured/unstructured & consumer studies and distill actionable insights that inform impactful business and brand decisions
• Expertise in conceptualizing high impact cutting edge buzz building experiential brand and marketing activation platforms/ programs
• Strong experience in social media strategy and with hands-on experience in planning & executing social media and content marketing campaigns [Strong digital marketing experience is preferred]
• Experience in identifying, conceptualizing and executing brand collaborations with other premium brands
• High degree of independent judgement and initiative, in a team-oriented, fast paced, self-managed environment
• Excellent interpersonal skills, oral and written communication skills
• Your curiosity, creativity and growth mindset
• Your passion to always be on the top of latest cultural/consumer trends

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City

Gurgaon

State: Haryāna

Country: IND

Req ID: JR-00009762