Responsibilities:
● Brand Problem Discovery & Relationship Building – Engage with brand marketing teams, media managers, and performance leads to understand core business challenges. Translate business problems into always-on publisher strategies. Stay close to each brand’s evolving priorities—new launches, competitive shifts, seasonal peaks, and proactively flag publisher-led opportunities.
● Always-On Engagement Design & Management – Structure ongoing publisher mix, content cadence, editorial themes, and commerce integration for each account. Build engagement architectures that compound over time, audience familiarity, editorial SEO value, affiliate conversion rates, publisher-brand alignment. Manage commercial workflow: retainer tracking, performance reporting, invoice coordination, contract renewals. Lead monthly performance reviews with brand partners.
● Ecosystem Coordination – Work with the External Partner Manager to match publisher audience profiles, editorial authority, and content formats to each brand’s needs. Coordinate with Data Analytics for continuous performance measurement. Identify opportunities to layer in additional CAN capabilities (influencer partnerships, video content, creator collaborations)
● Account Growth & Operational Rigour – Convert initial engagements into long-term always-on partnerships. Track account-level metrics: MRR, engagement depth, wallet share trajectory, renewal pipeline. Surface upsell opportunities across product lines, geographies, and customer segments. Document engagement frameworks, playbooks, and case studies
● Market Awareness & Brand Advocacy – Develop working knowledge of each brand’s industry and competitive landscape. Bring cross-network insights to brand interactions. Serve as the internal voice of the brand within CAN
Success Metrics :
● Number of brand relationships initiated and converted into always-on monthly engagements by Q4
● Average engagement duration across the active brand portfolio (demonstrating retention beyond one-off pilots)
● Brand satisfaction scores with qualitative feedback citing CAN as a “strategic partner” rather than a “media vendor.”
● Month-on-month revenue retention rate across engaged brand accounts.
● Number of documented case studies showcasing how CAN helped solve a specific brand business problem
Requirements:
● 3–5 years of experience in account management, growth marketing, performance marketing, or business development—ideally in digital media, content marketing, D2C brands, ad-tech, or affiliate commerce.
● Good understanding of digital media and commerce fundamentals: CPMs, ROAS, CPA, affiliate models, content marketing, and D2C conversion funnels
● Strong communication skills—both written (proposals, reports, engagement summaries) and verbal (client presentations, status calls, relationship management)
● Comfort with data: ability to read campaign performance reports, identify trends, and translate numbers into actionable recommendations for brand teams
● Prior exposure to content-to-commerce, affiliate marketing, or integrated editorial + commerce work—even if not in a lead role
● Experience working with brands in D2C fashion, lifestyle, beauty, marketplaces, food or mobile
● MBA or equivalent business degree with a focus on strategy, marketing or brand management
Key Attributes
● Business-problem-first mindset: naturally frames conversations around the brand’s business challenge, not around media products or inventory availability
● Relationship-oriented: builds trust that leads to long-term engagement
● Intellectually curious: takes the initiative to learn a brand’s category and brings useful observations to client conversations without being asked
● Ownership mentality: treats each brand account as their own business
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