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Growth & Marketing Lead
📍 Pune | Full-Time | On-siteThis role is open to Freelancers and Consultants too, but it requires full ownership, attention, and end-to-end involvement.
Shaar Gold is a contemporary gold jewellery brand focused on lightweight, versatile and investable fine jewellery made to be worn everyday.
We are looking for a Growth & Marketing Lead who can own Shaar’s marketing end-to-end across digital, offline, retail, print, PR, content, creators and community growth.
This is not just a social media role. This is a 360° brand-building and growth role.
KEY RESPONSIBILITIES:
• Build and execute overall marketing strategy across digital + offline + retail channels
• Own brand communication, campaign messaging, and product launch narratives
• Plan and execute content across all platforms (Instagram, Facebook, Pinterest, YouTube, Website, WhatsApp)
• Shoot content, coordinate reels/video production, and guide visual direction for campaigns
• Build creator-led growth via influencers, stylists, and local creators
• Strategise and execute print marketing (brochures, store collaterals, mall branding, standees, inserts, flyers)
• Drive store-led marketing through mall activations, in-store events, launch campaigns
• Build local Pune presence via partnerships (cafes, salons, gyms, communities)
• Support and drive PR initiatives (store launches, magazine features, editorial placements)
• Build CRM & retention systems (WhatsApp, email, repeat purchase flows)
• Convert store visitors → followers → CRM → repeat customers
• Coordinate with founders, designers, creators, agencies and freelancers
• Proficient in using AI tools to enhance creativity, efficiency, and execution
IDEAL CANDIDATE:
• 5–8 years experience in DTC / fashion / jewellery / lifestyle / hospitality / consumer brands
• Strong understanding of brand-building, content, creators, offline marketing, growth
• Hands-on with content creation, shoots, visual storytelling, campaign execution
• Strong taste and understanding of premium yet accessible branding
• PR experience is a strong plus
• Existing industry network (creators, stylists, media, agencies) is a strong plus
• Comfortable in early-stage, high-ownership environments
• Acts as a true brand advocate for Shaar
WHAT SUCCESS LOOKS LIKE:
• Strong brand recall in Pune
• Consistent digital + offline marketing output
• Increased store footfall
• Growing creator/influencer network
• High-impact product launches & campaigns
• Strong PR + magazine presence
• Improved customer retention & repeat purchases
THIS ROLE IS FOR SOMEONE WHO CAN:
• Think like a brand builder
• Execute like an operator
• Create like a storyteller
• Represent Shaar like a true brand insider
