Influencer Marketing Specialist Full Time NEW

Abacus.AI is a leading artificial intelligence and machine learning company dedicated to transforming data into actionable insights. With a focus on innovative AI solutions, Abacus.AI serves a diverse range of industries including finance, healthcare, retail, and technology. Our commitment to excellence and cutting-edge research positions us as a pioneer in the AI space, helping organizations harness the power of data to drive growth and efficiency. We foster a collaborative and dynamic work environment that encourages creativity, continuous learning, and professional development, ensuring our team remains at the forefront of technological advancements.

About The Role

We are seeking a talented and creative Influencer Marketing Specialist to join our team. In this role, you will be responsible for identifying and connecting with influencers across various social media platforms, negotiating marketing deals, and executing impactful influencer campaigns. Your efforts will directly contribute to enhancing our brand visibility and engagement within target markets. This position offers an excellent opportunity for individuals passionate about digital marketing, social media trends, and influencer collaborations to make a significant impact in a fast-paced, innovative environment.

Qualifications

The ideal candidate will have proven experience in influencer marketing and content creation, demonstrating a strong understanding of social media platforms such as Instagram, TikTok, YouTube, and LinkedIn. Prior experience working with US brands is highly preferred, as it provides insight into the market dynamics and consumer behavior. The candidate should possess excellent negotiation skills, a keen eye for trending content, and the ability to analyze campaign performance metrics to optimize ROI. A background in marketing, communications, or related fields is advantageous, along with a proactive attitude and strong interpersonal skills.

Responsibilities

• Research and identify suitable influencers across various platforms that align with brand objectives and campaign goals.
• Build and nurture relationships with influencers, acting as the primary point of contact for negotiations and collaborations.
• Develop and execute comprehensive influencer marketing strategies, including content planning, campaign management, and performance tracking.
• Negotiate terms, deliverables, and compensation to ensure mutually beneficial partnerships.
• Monitor and analyze campaign performance metrics to assess effectiveness and ROI, making data-driven adjustments as needed.
• Stay updated on influencer trends, platform algorithm changes, and emerging social media channels to continuously optimize campaigns.
• Collaborate with internal marketing teams to ensure brand consistency and alignment with overall marketing objectives.

Benefits

At Abacus.AI, we value our employees and offer a comprehensive benefits package designed to support your professional growth and personal well-being. You will receive a competitive annual compensation package ranging from 8-10 lakh, along with performance-based incentives. Our benefits include flexible remote working arrangements, health insurance coverage, paid leave, and opportunities for ongoing training and development. We also promote a collaborative work culture that encourages innovation and knowledge sharing, enabling you to thrive and advance within the organization.

Equal Opportunity

Abacus.AI is an equal opportunity employer committed to fostering an inclusive environment for all employees. We celebrate diversity and do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we are dedicated to providing equal employment opportunities to all qualified candidates.