Digital Content Manager Full Time

Job Title: Digital Content Manager

Location: Mumbai

Company Description: HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

In this role the incumbent will contribute to elevate brand recognition and market presence for the brand and HDFC SKY in particular. If you are passionate about the power of words and visuals to drive meaningful connections and shape brand stories we are looking for you.

Job Description:

Campaign Content Creation:

• Collaborate with the creative team to develop innovative content for marketing campaigns that resonate with our target audience.
• Lead the conceptualization and execution of content strategies that align with the company’s brand, objectives, and customer needs.

Email Marketing:

• Design and implement effective email marketing strategies for new client acquisition, activation, and engagement.
• Craft engaging and persuasive email content that increases open rates and conversions.
• Continuously test and optimize email campaigns to ensure maximum effectiveness.

Performance Marketing Content:

• Develop high-performing content tailored for performance marketing campaigns across various digital platforms.
• Work closely with the marketing team to create and refine copy that meets specific advertising goals and KPIs.

Video Production and Scriptwriting:

• Write compelling scripts for video content, including product launches and promotional campaigns, that clearly communicate product features and brand value.
• Coordinate with videographers, directors, and other stakeholders to ensure the production aligns with the envisioned concept.

Campaign Analysis and Optimization:

• Regularly analyze the performance of marketing campaigns using key metrics to assess their success.
• Utilize data-driven insights to optimize content, enhance campaign strategies, and improve overall marketing effectiveness.
• Report on campaign results and provide actionable recommendations for future marketing initiatives.

Lead Generation through CRM Activities:

• Implement and manage CRM strategies across multiple channels including email, SMS, and WhatsApp to generate leads and drive customer engagement.
• Develop targeted content and messaging strategies that effectively reach and convert potential customers.

Product Collateral Development:

• Build and maintain a suite of product collaterals, including brochures, data sheets, and case studies that support sales and marketing efforts.
• Ensure all collateral is up-to-date, brand compliant, and effectively communicates product benefits and features.

Join us in our mission to revolutionize the broking industry and help clients achieve their financial goals through strategic marketing content initiatives. If you are passionate about content and have the skills and experience to lead our broking vertical to success, we want to hear from you!

HDFC Securities is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.