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About Us Who we are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Job Description
- Brand Leadership & Strategy
Own the brand vision, personality, and positioning for American Tourister India – define what the brand stands for, who it speaks to, and how it shows up.
Serve as the internal and external custodian of brand language, tone, and visual identity across all touchpoints.
Work closely with the Communications team to brief, shape, and approve all ATL and digital campaigns, ensuring the brand voice is consistent and culturally resonant with the Gen Z and young millennial audience.
- Product Development & Design Direction
Lead end-to-end product development across all categories: luggage, backpacks and everyday travel accessories.
Define category-level design direction and develop detailed product briefs in collaboration with designers in the India and Singapore offices.
Manage the product development pipeline with China-based suppliers, the Singapore regional team, the Nasik factory, and third-party manufacturing partners across India.
Balance global brand standards with India-specific consumer needs, price sensitivities, and retail requirements.
Ensure products are developed to hit target price points, margin thresholds, and launch timelines without compromising on design integrity.
- Category Management & P&L Ownership
Own the full P&L for the American Tourister brand in India – revenue, margins, cost of goods and profitability.
Define pricing architecture across categories and channels, ensuring the brand remains competitive while protecting margin.
Lead consumer promotions, trade offers, and seasonal campaign planning to drive volume and conversion at key retail moments.
Build and manage the annual brand plan including category budgets, product launch calendars, and commercial priorities.
- Brand Communications & Content
While media planning and buying sits with the Communications team, this role works closely with the communications team on all communications outputs.
Involvement in briefs and guide ATL campaigns, digital content, influencer frameworks, and social media strategy to ensure brand consistency.
Own all BTL brand assets including catalogues, POSMs, in-store creatives, atriums, pop-up experiences, and event branding.
Drive ecommerce content strategy and D2C brand experience – ensuring the brand is as compelling online as it is in-store.
- Channel Strategy & Business Development
“Operate” as a business head across all trade channels: General Trade, Modern Trade, Ecommerce, D2C, department stores, and retail.
Partner with sales teams to develop channel-specific brand and product strategies that drive sell-through and market share growth.
Identify new category opportunities and white spaces across the travel, backpack, and everyday lifestyle segments.
Monitor competitive landscape and market trends – from Indian competitors, challenger brands to global entrants – and translate insights into action.
STAKEHOLDER ECOSYSTEM
This role operates across a uniquely complex network of internal and external partners: Internal External & Regional Head of Marketing & Communications (reporting line) China Suppliers (product manufacturing) Communications team (ATL, digital, media) Singapore Regional Office (design & product) Sales teams across all channels Nasik Factory (local manufacturing) Design teams – India & Singapore offices Third-party manufacturing partners across India Finance & supply chain Agency partners (creative, digital, BTL)
The ideal candidate must be an MBA or equivalent from a top university.
someone who is simultaneously a brand romantic and a business realist – someone who cares deeply about what a brand means to a consumer but is equally comfortable reading a P&L and negotiating with a factory.
Experience & Background
10-15 years of experience in brand management, category management, or product marketing, preferably in FMCG, fashion, lifestyle, or consumer durables.
Demonstrated experience owning a category P&L with full accountability for revenue, margins, and marketing investment.
Hands-on experience in product development – working with suppliers, factories, and design teams to take a brief to a shelf-ready product.
Strong understanding of the Indian retail landscape across GT, MT, ecommerce, and D2C channels.
Prior experience working with regional or global brand teams is a strong advantage.
Skills & Capabilities
Sharp brand instinct – an innate ability to spot what is on-brand and what is not, even when it is hard to articulate why.
Design sensibility – the ability to give clear, inspiring creative and product briefs and to evaluate design outputs with confidence.
Commercial acumen – pricing strategy, margin management, and trade offer design should feel second nature.
Strong cross-functional leadership and stakeholder management, especially across geographies and cultures.
Excellent communication and presentation skills – this person will represent the brand in senior leadership forums.
Consumer-first mindset with a genuine feel for youth culture, travel behaviour, and the Gen Z and millennial aesthetic.
What Success Looks Like (year 1)
A clear, differentiated brand strategy for American Tourister India is defined and socialised across the organisation.
A 12-18 month product development roadmap is in place across all categories, with key launches on track.
Category P&L is on plan with healthy margins.
The brand communicates with a single, consistent voice across ATL, digital, ecommerce, and in-store.
The team of 4 is energised, well-directed, and operating at high performance.
About The Team
Why you’ll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products’ impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What We Value
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We’re as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
