Senior Director – Platforms, Products And Partnerships Full Time NEW

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About The Role

We are looking for a MarTech Consultant Lead who sits at the intersection of business strategy, marketing technology, and data platforms. The ideal candidate brings strong expertise across Salesforce, GCP, and modern MarTech ecosystems, with a deep understanding of how to translate marketing goals into actionable technology solutions. You’ll work closely with clients to identify MarTech use cases, define architectural blueprints, and shape data-driven marketing roadmaps that unlock measurable growth. This is a technofunctional leadership role — ideal for someone who can bridge marketing, data, and engineering, while driving innovation and adoption across platforms.

Key Responsibilities

• Lead MarTech discovery and strategy engagements, assessing client maturity and defining phased transformation roadmaps.
• Identify and frame high-value use cases spanning segmentation, personalization, attribution, and activation.
• Design cross-platform architectures connecting Salesforce (Data Cloud, Marketing Cloud, CRM), GCP (BigQuery, Pub/Sub, Vertex AI), and other tools such as Snowflake, Adobe, or Clean Rooms.
• Translate business requirements into solution designs, technical blueprints, and integration workflows.
• Collaborate with engineering, data, and analytics teams to ensure scalable and privacy compliant implementation.
• Support presales and consulting efforts — crafting RFP responses, proposals, and presenting solution POVs to senior stakeholders (CMOs, CTOs, CDOs).
• Partner with business leaders to quantify impact, measure ROI, and establish performance frameworks for implemented solutions.
• Stay ahead of industry trends (GenAI, identity, data privacy, AI-driven personalization) and convert them into practical recommendations for clients.

Required Skills & Experience

• 8–12 years of experience in MarTech, AdTech, or Digital Data Consulting.
• Strong expertise in Salesforce ecosystem (Data Cloud, Marketing Cloud, CRM) and GCP (BigQuery, Cloud Run, Pub/Sub, Vertex AI).
• Proven ability to define end-to-end MarTech architectures and integration flows across data, CRM, and activation layers.
• Solid understanding of CDP, DCR, Attribution, API-based integrations, and marketing analytics.
• Ability to bridge the gap between technical and business teams, explaining complex technology in simple, actionable terms.
• Demonstrated experience in use case ideation and prioritization, particularly in CPG, BFSI, or Retail domains.
• Excellent presentation, consulting, and storytelling skills — capable of leading C-level workshops and internal enablement sessions.

Preferred Background & Certifications

• Prior experience in consulting, agency, or digital transformation environments.
• Salesforce Data Cloud or Marketing Cloud certification preferred.
• GCP Professional Cloud Architect or Data Engineer certification (good to have).
• Exposure to Adobe, Snowflake, or other cloud-based marketing ecosystems. What Success Looks Like
• Clear and actionable MarTech roadmap aligned with client business priorities.
• Seamless data connectivity and campaign orchestration across Salesforce and GCP.
• Measurable improvement in marketing efficiency, personalization, and ROI.
• Recognition as a trusted advisor to clients on MarTech transformation and innovation.

What We Offer

• Opportunity to lead enterprise-scale MarTech consulting programs with top global and Indian brands.
• Exposure to cutting-edge multi-cloud ecosystems — Salesforce, GCP, Adobe, and emerging AI platforms.
• Collaborative environment bridging technology, data science, media, and marketing strategy.
• Continuous learning culture — access to certifications, labs, and internal capability accelerators.
• Ability to shape new frameworks, products, and solutions that define the future of marketing technology.
• A front-row seat to how brands are redefining customer engagement using AI, cloud, and data.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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