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As a Performance Marketing Specialist at Esta Global, you will work closely with our marketing team to drive growth through data-driven digital campaigns. You will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms to generate quality leads and maximize ROI.
Key Responsibilities
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
- Monitor campaign performance and improve key metrics such as ROAS, CPL, CAC, CTR, and conversions.
- Conduct audience research, keyword research, competitor analysis, and A/B testing to improve campaign performance.
- Manage campaign budgets, bidding strategies, ad creatives, and targeting for maximum efficiency.
- Prepare regular performance reports and share actionable insights with the team.
- Collaborate with the content, design, and development teams to create high-performing campaigns.
- Stay updated with the latest trends, tools, and best practices in performance marketing.
About Company: Esta Global is a premier digital marketing company in Kolkata that specializes in branding and SEO services. For all of your business needs, we are the ideal and most affordable choice. A full-circle development of your company in the market is where our expertise and creativity lie. Take your company’s digital presence to an entirely new level with Esta Global’s unmatched IT services, digital marketing, e-commerce, website design, SEO services, and branding now!
