Assistant Manager/Manager – Social Media Full Time NEW

The Assistant Manager/Manager – Social Media will play a key role in strengthening Heads Up For Tails’ digital presence through platform-first content, trend-led storytelling, and engaging brand communication. The role involves building social media strategies, driving audience engagement, identifying emerging trends, and creating culturally relevant content across platforms.

The ideal candidate is someone who understands internet culture, creator ecosystems, audience behavior, and the balance between creativity and performance. This role requires strong content instincts, collaboration skills, and the ability to thrive in a fast-paced environment.

Key Responsibilities / What You Will Do

• Build and execute platform-first social media strategies across Instagram, YouTube, LinkedIn, and emerging digital platforms.
• Create engaging content including reels, short-form videos, stories, carousels, trend-led posts, and reactive content.
• Leverage AI tools for ideation, scripting, captioning, workflow optimization, and creative experimentation.
• Monitor digital trends, creator culture, platform updates, and audience behavior to identify real-time content opportunities.
• Collaborate closely with Design, Content, Brand, and Marketing teams for campaign execution and launches.
• Analyze engagement, reach, audience insights, and performance metrics to optimize content effectiveness.
• Support influencer collaborations, creator partnerships, and community engagement initiatives.
• Manage content calendars while ensuring consistency in brand tone, communication, and visual identity.
• Contribute fresh, culturally relevant, and audience-first ideas to strengthen the brand’s digital presence.

Qualifications & Skills / What You Need

• Bachelor’s degree in Marketing, Mass Communication, Media, Advertising, Business, or a related field.
• 3–5 years of experience in social media marketing, digital content, or brand communication (brand or agency side).
• Strong understanding of social platforms, creator ecosystems, internet culture, and audience behavior.
• Ability to create content that balances creativity with engagement and performance.
• Familiarity with AI tools and emerging technologies used in content creation and workflow management.
• Strong storytelling, communication, and collaboration skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Basic understanding of social media analytics, reporting, and performance tracking.
• Experience working with influencers, creators, or digital communities will be an added advantage.
• Passion for pets, lifestyle, or community-led brands is a plus.

Why Work with HUFT?

• Be part of one of India’s most loved and fast-growing pet care brands.
• Work in a collaborative and creative environment where ideas, experimentation, and ownership are encouraged.
• Build impactful digital campaigns and content that genuinely connect with audiences and communities.
• Be part of a passionate, pet-loving team that believes in creativity, culture, and meaningful storytelling.
• Opportunity to shape engaging, insight-led digital conversations in a rapidly evolving category.

Additional Note

It would be great if the candidate understands cat-parent culture and can contribute to building engaging, insight-led content for the cat category. 🐾

What We Offer

As part of our pack, you’ll enjoy:

• A collaborative, supportive, and pet-friendly work environment.
• Opportunities to experiment, innovate, and build meaningful brand conversations.
• Exposure to exciting campaigns, creator collaborations, and platform-first storytelling.
• The chance to create impactful content for a highly engaged community of pet parents.
• Medical Insurance / Perks.

Skills: communication,digital,storytelling,social media,creativity