Performance Director Full Time

We are looking for a highly driven Performance Marketing – Director who has agency experience to lead, scale, and optimize high-impact digital performance campaigns. The role demands strategic thinking, strong analytical skills, and hands-on expertise across paid media channels while managing teams and client expectations.

Key Responsibilities

• Own end-to-end performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, Programmatic, and other paid platforms
• Drive ROI, ROAS, CPA, and CAC optimization across multiple clients and categories
• Lead media planning, budget allocation, and forecasting for large-scale campaigns
• Manage and mentor a team of performance marketers and media buyers
• Work closely with Creative, Content, Data, and Client Servicing teams to improve campaign performance
• Translate business goals into measurable performance KPIs
• Oversee A/B testing, audience segmentation, funnel optimization, and conversion rate optimization (CRO)
• Ensure accurate tracking and reporting using tools like GA4, Google Tag Manager, Meta Pixel, and third-party analytics tools
• Present performance insights, reports, and strategic recommendations to senior stakeholders and clients
• Stay updated with platform changes, industry trends, and emerging ad technologies

Key Skills & Expertise

• Deep expertise in paid media platforms (Google, Meta, LinkedIn, YouTube, Display, Native)
• Strong understanding of performance funnels, attribution models, and analytics
• Advanced knowledge of GA4, GTM, Looker Studio, Excel, and marketing dashboards
• Proven experience managing high media budgets and enterprise-level accounts
• Strong problem-solving, analytical, and decision-making skills
• Ability to balance hands-on execution with strategic leadership
• Excellent communication and client presentation skills

Preferred Qualifications

• 10–12 years of experience in performance marketing, preferably in an advertising or digital agency
• Experience working with multiple clients across industries
• Bachelor’s/Master’s degree in Marketing, Business, or a related field
• Google / Meta / LinkedIn certifications (preferred)