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Key Responsibilities
- Own and drive organic visibility across Amazon, Flipkart, Meesho, Myntra, Blinkit, Zepto, and other marketplace platforms.
- Optimize product titles, bullet points, descriptions, backend keywords, and search terms to improve organic rankings and discoverability.
- Manage and optimize marketplace advertising campaigns, including Amazon Sponsored Ads and Flipkart PLA campaigns, to maximize sales and advertising efficiency.
- Monitor key performance metrics such as impressions, clicks, conversions, ACoS, TACoS, and ROAS, and implement strategies to improve results.
- Analyze daily traffic, conversion, and sales reports to identify performance gaps and growth opportunities.
- Conduct regular listing audits and implement corrective actions to improve product visibility and sales performance.
- Maintain marketplace account health by resolving listing suppressions, policy violations, customer feedback issues, and account-related alerts promptly.
- Identify, evaluate, and launch new product selections within the kitchenware and home utility categories.
- Develop strategies to scale newly launched products through listing optimization, promotions, and advertising campaigns.
- Collaborate with the founder to execute marketplace growth initiatives and revenue expansion strategies.
- Monitor competitor activities, pricing trends, and marketplace updates to maintain a competitive advantage.
- Drive continuous improvements in catalog performance, organic rankings, and overall marketplace sales growth.
About Company: Kitdor is an e-commerce startup that deals in the kitchenware and utensil niche and does business on its own website and online platforms like Flipkart, Amazon, Jio Mart, etc.