Head of Commercial Marketing Full Time NEW

Head of Commercial Marketing

We are looking for a strategic commercial leader to drive the transformation of Plantations & Purple Patch Farms from a commodity-led plantation business into a premium, market-led agri enterprise.

This is not a conventional marketing role.

This is a high-impact commercial leadership mandate focused on:

✔ Price realization

✔ Premium market positioning

✔ Specialty coffee & branded produce growth

✔ Channel-wise revenue strategy

✔ Plantation-to-market value creation

📍 Reporting To: Executive Director

🌱 About Us

Nestled in the Western Ghats , Plantations is pioneering a biodiversity-driven polyculture ecosystem integrating:

• Specialty Coffee

• Cocoa & Tea

• Mangosteen

• Avocados

• Rambutan

• Grapefruit

• Premium strawberries & greens through Purple Patch Farms

We believe the future of agriculture lies in sustainable agroforestry, premium quality, traceability, and direct market relationships.

🔹 Key Responsibilities

☕ Commercial & Revenue Leadership

• Own price realization across all product categories

• Build differentiated pricing strategies across:

– Traders & Wholesalers

– Modern Retail

– HoReCa

– Specialty Coffee Buyers & Chains

☕ Specialty Coffee & B2B Growth

• Build relationships with roasters, importers, specialty buyers & coffee chains

• Position coffee as estate-specific, traceable & consistent in cup profile

• Lead crop narratives, sample dispatches & contract negotiations

🌍 Brand Storytelling & Digital Growth

• Build premium origin stories around Western Ghats plantation heritage

• Drive digital marketing & brand storytelling across B2C and premium B2B channels

• Develop authentic packaging and communication reflecting sustainability, biodiversity & plantation authenticity

• Scale online brand visibility through content, storytelling, partnerships & premium positioning

🌱 Cross Functional Leadership

• Work closely with plantation operations, supply chain & buyers

• Lead market visits, buyer education & strategic partnerships

• Act as the external voice of the company across markets and institutions.

🎯 Ideal Candidate

✔ 8- 12 years experience in:

Agri commodities | Fresh Produce | Food Exports | Specialty Coffee

✔ Strong exposure to:

• Commercial negotiations

• Estate/farm environments

• Premium food or agri brands

• Revenue-led market development

✔ Comfortable operating across:

Plantations 🌱 | Markets 📈 | Boardrooms 🏢

✔ A long-term value builder who respects land, labour & legacy.

📩 If this resonates with your experience or someone in your network, we’d love to connect.

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