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About Client: They are homegrown casual-wear brand. Today, they are one of India’s largest
online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others.
They began as a digital-first brand, we have steadily expanded into offline retail and currently operate 70+ stores across India, with further pan-India expansion underway.
Our Belief: People do their best work when they love what they do. We believe work should be driven by ownership, curiosity and leadership at every level – not just by titles. Over the years,
we’ve built a team of like-minded individuals who work smart, take accountability and grow with the business.
If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.
Work Overview:
The Category Head will be responsible for driving overall business growth, revenue strategy, and category expansion across online and offline channels. The role will work closely with the founders and leadership team to scale the brand, build strong category businesses, and drive profitable growth across marketplaces, D2C platforms, and retail stores.
This role requires a strong blend of strategic thinking, commercial acumen, and execution capability, particularly within consumer brands, e-commerce, or D2C businesses.
Key Responsibilities:
1.Business Strategy & Revenue Growth
• Own overall business P&L and revenue growth across channels.
• Define and execute long-term growth strategy for the brand.
• Identify new opportunitiesfor category expansion, partnerships, and market penetration.
• Build scalable business models for both online and offline channels.
2.Category, Merchandising & Inventory Strategy
• Lead category strategy including product assortment, pricing, inventory planning, inventory
management and margin management.
• Drive category growth across apparel and adjacent lifestyle categories.
• Collaborate with design, sourcing, and supply chain teams to ensure strong product market fit.
3. E-commerce & Marketplace Growth
• Drive revenue across marketplaces(Amazon, Myntra, Flipkart, etc.) and D2C channels.
• Optimize traffic, conversion, and average order value (AOV).
• Work with marketing teams to align growth, acquisition, and retention strategies.
4. Retail Expansion
• Support and drive offline retail expansion strategy including store rollout, performance tracking, and profitability.
• Ensure strong alignment between online and offline customer experience.
5. Data-Driven Decision Making
• Monitor key metrics such as GMV, contribution margin, inventory turns, CAC, and LTV.
• Use data and analytics to guide pricing, promotion, and category decisions.
6. Leadership & Cross-functional Alignment
• Lead and mentor teams across category management, merchandising, and business operations.
• Work closely with founders and leadership to align business priorities with organizational goals.
• Drive collaboration across product,supply chain, marketing, and retail teams.
Eligibility:
• 10–15+ years of experience in businessleadership roles.
• Strong background in D2C, e-commerce, fashion or consumer brands.
• Proven experience managing large P&Ls and scaling consumer businesses.
• Strong analytical mindset and ability to drive decisions using data.
