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Job Description Senior Associate, Paid Social
Location: Bangalore
Position Scope
The Senior Associate, Paid Social position is a full-time role that will support the Zeta’s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.
Responsibilities
- Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
- Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
- Manage campaign reporting by compiling data from internal and external platforms
- Compile image sets for digital marketing campaigns
- Support campaign management team with ad-hoc requests
Requirements
- Deep understanding of the paid social media ecosystem
- Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
- Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
- YouTube ad experience a plus but not required
- BCA/BSC degree, including quantitative coursework
- Strong written communication skills
- Meticulous attention to detail
- Demonstrated analytical ability
- Interest in digital marketing trends
- Willingness to work during U.S. Eastern Standard Time (EST) hours
Company Summary
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.prnewswire.com/news-releases/zeta-global-opens-ai–data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
Qualifications
- Deep understanding of the paid social media ecosystem
- Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
- Preference will be given to candidates with Facebook/Meta ad platform experience, inc
- Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
- Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
- Manage campaign reporting by compiling data from inter
Company Description
At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the Impossible™ by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth.
Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value.
At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel.
Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City.
Learn how we help brands Achieve the Impossible at www.zetaglobal.com.
