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Roles & Responsibilities –
Manage & Support the Digital marketing channel through effective management of Budgets, ensuring a healthy ROAS, effective impressions, etc. and track the impact of the brand being on top of the booming industry ventures like ecommerce, quick commerce etc.
- Partner and build the digital strategy for brands with agency
- Drive cost efficiency across digital media
- Planning and budgetary control of all digital spends
- Create and execute campaigns across various digital channels
- Tracking brand digital score and providing solution in improving it
- Building partnerships with key industry players
- Managing online brand and product campaigns to raise brand awareness
- Liasoning with multiple agencies across different brands for digital activities
- Developing and managing digital marketing campaigns
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Strengthen partnerships with key industry players and leverage new platforms / opportunities and proactively co-create solutions in line with strategic objectives
