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Job Description:
● Managing an entire portfolio of brands assigned along with monitoring JAM & SAM
● Identify the digital landscape for brands and create performance marketing strategies with a focus on Google Ads and Meta Ads to grow the business
● Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook & Instagram)
● Taking morning & evening reviews with the team
● Should have good communication & negotiation skills
● Coordinating with several teams to ensure smooth workflow
● Should have a good track record of delivering assigned targets
● Ownership of paid media performance across primary platforms (Google & Meta)
● Managing and scaling campaigns across new and existing platforms
● End-to-end coordination for campaign launches as per SOPs
● Optimizing campaign budgets and negotiating with vendors/platform partners for commercial feasibility
KRA
● Analyse and provide insights around campaign performance, CTR, CPC, Leads, and other key paid marketing metrics using dashboards and tools
● Oversee performance of the portfolio and optimize campaigns based on data-driven decisions (daily/weekly reviews)
● Produce, develop, and implement high-performing paid marketing strategies across Google Ads and Meta Ads ecosystems
● Manage initiatives aimed at increasing traffic, conversions, and ROI through performance marketing
● Conduct A/B testing for creatives, audiences, and landing pages
● Manage and ensure accountability of internal and external resources
What is expected from our employees?
● Not just working as per the system, but improving systems – Build, Innovate, and Evolve
● Strong intent to scale brands using performance marketing channels
● Problem solver, not just a problem reporter
● Hands-on approach toward campaign execution and optimization
● Availability when required to ensure campaigns run smoothly and efficiently
● Highly organized – maintaining structured campaign plans and To-Do lists
● Continuous learning mindset, especially in Google Ads & Meta Ads updates, trends, and tools
Qualification:
● Engineer/BBM/BSc/MBA with minimum above 60% in 10th, 12th, and graduation
● Master’s Degree in Marketing/Sales preferred
● Strong fundamentals in Google Ads and Meta Ads (campaign setup, targeting, bidding, creatives, analytics)
● Very good vocabulary in English and Hindi
● Microsoft Excel (very good working knowledge)
● Experience: 0–1.5 year (internships or certifications in performance marketing preferred)
● Maintains a To-Do List
#GoogleAds #MetaAds #DataDriven #MarketingAnalytics #ABTesting #ExcelSkills #CampaignOptimization