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Job Title: AI Digital Marketing Specialist
Experience: 3 years to 5 years
Location: Hyderabad
Work Mode: Onsite (Work from Office)
About the Company: Multiplier AI is an AI-first healthcare marketing and analytics company. Multiplier AI is India’s #1 rated company for AI in Lifesciences, working with top global clients such as GSK, Abbott, Galderma, Eli Lilly, Merck, Cipla, and Sun Pharma.
Job Summary
We are seeking a highly driven AI Digital Marketing Specialist who will take complete ownership of Health Check E-commerce Sales growth. The role demands strong expertise in AI-driven marketing, performance campaigns, budget management, and team leadership.
The ideal candidate should be capable of driving revenue, managing high-performance marketing campaigns, and leading a digital marketing team with full accountability for results.
Key Responsibilities
E-commerce Sales Ownership
- Take end-to-end ownership of HealthCheck e-commerce sales performance
- Drive revenue growth across digital platforms
- Own monthly, quarterly, and annual sales targets
- Optimize full funnel performance – traffic, conversion, retention
Performance Marketing & Campaign Management
- Plan, execute, and manage Google Ads and Meta Ads campaigns
- Handle complete campaign lifecycle management including:
- Campaign setup
- Audience targeting
- Creative planning
- A/B testing
- Optimization and scaling
- Manage and optimize paid media budgets to ensure maximum ROI and ROAS
- Monitor daily performance and take corrective actions when required
AI-Driven Marketing
- Leverage AI tools and automation platforms for campaign optimization
- Use AI-based insights for audience segmentation and personalization
- Apply predictive analytics to improve conversions and customer acquisition
- Automate reporting and performance tracking using AI tools
Team Management & Leadership
- Lead and manage the digital marketing team
- Set clear KPIs and performance benchmarks for team members
- Review campaign performance and provide regular feedback
- Coordinate with creative, content, tech, and external agencies
- Ensure timely delivery of campaigns and business outcomes
Analytics, Reporting & Strategy
- Track and analyze performance using GA4, dashboards, and marketing analytics tools
- Prepare weekly and monthly performance reports for leadership
- Monitor competitor strategies and industry trends
- Build scalable and data-driven growth strategies
Required Skills & Expertise
- Strong hands-on experience in:
- Google Ads & Meta Ads (mandatory)
- Campaign planning, execution, and optimization
- Budget handling and ROI management
- Proven experience in e-commerce performance marketing
- Strong understanding of KPIs: ROAS, CAC, LTV, CTR, CVR
- Experience working with AI marketing tools and automation platforms
- Excellent leadership and team management skills
- Strong analytical, communication, and decision-making abilities
Educational Qualification
- Bachelor’s degree in Marketing, Business, Digital Media, or relevant field
- MBA in Marketing (preferred)
Experience Required
- 3 years to 5 years of experience in Digital Marketing
- Proven track record in e-commerce sales growth and campaign management
- Experience in healthcare, diagnostics, wellness, or health-tech is an added advantage
Why Join Us?
- High-ownership role with direct revenue responsibility
- Opportunity to manage large marketing budgets
- Leadership exposure and strategic involvement
- Work on AI-driven marketing initiatives
- Fast-growing Health Check e-commerce platform