AI Digital Marketing Specialist Full Time NEW

Job Title: AI Digital Marketing Specialist

Experience: 3 years to 5 years

Location: Hyderabad

Work Mode: Onsite (Work from Office)

About the Company: Multiplier AI is an AI-first healthcare marketing and analytics company. Multiplier AI is India’s #1 rated company for AI in Lifesciences, working with top global clients such as GSK, Abbott, Galderma, Eli Lilly, Merck, Cipla, and Sun Pharma.

Job Summary

We are seeking a highly driven AI Digital Marketing Specialist who will take complete ownership of Health Check E-commerce Sales growth. The role demands strong expertise in AI-driven marketing, performance campaigns, budget management, and team leadership.

The ideal candidate should be capable of driving revenue, managing high-performance marketing campaigns, and leading a digital marketing team with full accountability for results.

Key Responsibilities

E-commerce Sales Ownership

• Take end-to-end ownership of HealthCheck e-commerce sales performance
• Drive revenue growth across digital platforms
• Own monthly, quarterly, and annual sales targets
• Optimize full funnel performance – traffic, conversion, retention

Performance Marketing & Campaign Management

• Plan, execute, and manage Google Ads and Meta Ads campaigns
• Handle complete campaign lifecycle management including:
• Campaign setup
• Audience targeting
• Creative planning
• A/B testing
• Optimization and scaling
• Manage and optimize paid media budgets to ensure maximum ROI and ROAS
• Monitor daily performance and take corrective actions when required

AI-Driven Marketing

• Leverage AI tools and automation platforms for campaign optimization
• Use AI-based insights for audience segmentation and personalization
• Apply predictive analytics to improve conversions and customer acquisition
• Automate reporting and performance tracking using AI tools

Team Management & Leadership

• Lead and manage the digital marketing team
• Set clear KPIs and performance benchmarks for team members
• Review campaign performance and provide regular feedback
• Coordinate with creative, content, tech, and external agencies
• Ensure timely delivery of campaigns and business outcomes

Analytics, Reporting & Strategy

• Track and analyze performance using GA4, dashboards, and marketing analytics tools
• Prepare weekly and monthly performance reports for leadership
• Monitor competitor strategies and industry trends
• Build scalable and data-driven growth strategies

Required Skills & Expertise

• Strong hands-on experience in:
• Google Ads & Meta Ads (mandatory)
• Campaign planning, execution, and optimization
• Budget handling and ROI management
• Proven experience in e-commerce performance marketing
• Strong understanding of KPIs: ROAS, CAC, LTV, CTR, CVR
• Experience working with AI marketing tools and automation platforms
• Excellent leadership and team management skills
• Strong analytical, communication, and decision-making abilities

Educational Qualification

• Bachelor’s degree in Marketing, Business, Digital Media, or relevant field
• MBA in Marketing (preferred)

Experience Required

• 3 years to 5 years of experience in Digital Marketing
• Proven track record in e-commerce sales growth and campaign management
• Experience in healthcare, diagnostics, wellness, or health-tech is an added advantage

Why Join Us?

• High-ownership role with direct revenue responsibility
• Opportunity to manage large marketing budgets
• Leadership exposure and strategic involvement
• Work on AI-driven marketing initiatives
• Fast-growing Health Check e-commerce platform