Chief Marketing Officer Full Time

Talasha has been mandated to hire a Chief Marketing Officer for a premium retail consumer brand in the lifestyle accessories space.

This person will be the custodian of brand, consumer insight, and growth, working to transform the brands positioning from a sales-led organisation to a brand-led, customer-centric enterprise.

Responsibilities –

1. Brand Strategy & Positioning

• Define and establish clear, differentiated positioning for the multiple lifestyle brands owned by the organisation
• Build long-term brand narratives that go beyond product features
• Drive organisation-wide alignment to a brand-led approach

2. Customer Insight & Experience

• Develop deep understanding of consumer behaviour across the country and global markets
• Translate insights into retail experience, communication & product direction
• Ensure customer-centricity across all touchpoints

3. Retail Experience (Core to Business)

• Elevate in-store experience to drive engagement, conversions & repeat visits
• Build strong integration between brand, experience, and sales outcomes

4. Omnichannel Growth

• Drive integrated marketing across: offline retail stores, website, online marketplaces & global markets
• Ensure consistent and premium brand experience across channels

5. Content & Communication

• Lead development of high-quality, insight-driven content
• Build strong storytelling across: Social media, digital platforms & in-store communications
• Shift from campaign-based marketing to always-on engagement

6. AI & Martech Enablement

• Leverage AI and modern marketing technologies to: Improve content creation, drive personalisation & enhance targeting & efficiency
• Build scalable marketing systems for speed and impact

7. Product & Innovation Input

• Translate consumer insights into product and range opportunities
• Work closely with design and business teams on product pipeline & launch strategy
• Ensure strong product-market alignment

8. Global Market Development

• Enable international partners and distributors with Marketing frameworks & brand assets
• Drive consistent brand presence across international markets

9. Demand Generation & Revenue Impact

• Own end-to-end marketing funnel: Awareness to Consideration to Conversion to Loyalty
• Drive measurable impact on: Revenue growth, customer acquisition & retention

Good to Have –

• 12-18 years in holistic brand marketing for premium consumer & lifestyle brands
• Proven ability to build brands positioning, architecture and persona
• Experience across offline retail, digital and omnichannel brand marketing
• Strong storytelling and communication skills

CTC – Rs. 60-70 LPA (Basis last drawn)

Location – Bangalore