Deputy Manager – Insurance Services Full Time NEW

Job Purpose

Manage Funnel & Merchandising for B2B Marketplace for Consumer Durables, Digital Product Finance & E-Commerce Product

Duties And Responsibilities

Communication & Campaigns:

•  Design interventions to Improve efficiencies of Add to Cart, PDP Views.
•  Improve funnel Conversion Metrics.

Performance Monitoring

•  Merchandising Activities w.r.t Refreshing of Banners, Placement of Correct SKUs basis coverage, New Brand Pages creation, Merchandising Governance etc
•  Engagement with BFDL & OEM teams to close loop.
•  Create dashboards & reports with the help BIU & Analytics team.

Stakeholder Management

•  Liaising with BFDL to ensure immediate Platform issues resolution & requests closure
•  Capabilities regarding Merchandising & cross-functional co-ordination with BFDL

Metrics

•  B2B Marketplace Orders
•  Funnel – User/PDP Views
•  Drive CTR from Merchandising
•  Monthly Dashboard on Performance of Merchandising

Key Decisions / Dimensions

•  Prioritization of work
•  Trade Offs with external & internal stakeholders for getting campaigns & reports executed within timelines

Major Challenges

•  Business escalations cause by technology glitch or difficulties
•  Dependency on external partners & tech teams for day to day activities

Required Qualifications And Experience

•  Qualifications

Post Graduation – MBA, B.E, B Tech

•  Work Experience

Total Experience: 4-6 years

Relevant Experience: 1 –2 years

•  Prior experience in E-Commerce, Digital marketing is preferred
•  Prior experience in Campaign management is an added advantage
•  Prior experience in stakeholder management is an added advantage
•  Should have excellent communication & analytical skills along with strong presentation and data analytics skills
•  Should be an excellent Team Player & Interpersonal Skills
•  High motivational levels and being a self-starter are essentials
•  Leadership qualities are a must have