Digital Marketing Specialist for Analytic Management Platforms – Digital Banking Department Full Time NEW

Position: Digital Marketing Specialist for Analytic Management Platforms

Education Qualification:

Mandatory: Graduation in any discipline from a University / Institution recognized by the Govt. of India/ Govt. bodies/ AICTE

Desirable Qualification : Two Year MBA / PGDM in Marketing from Govt recognized University or Institution. Certificate in Digital Marketing

Post Qualification Work Experience

• Minimum -3- years of work experience in Marketing Technology Stack/Marketing Automation/ Digital Marketing in BFSI or Media Buying Agencies or E commerce company.
• Candidates having experience in Marketing Analytics/ MarTech stack will be preffered.

ROLES AND RESPONSIBILITIES

Name of Position – Digital Marketing Specialist for Analytic Management Platforms

• Manage the overall functionalities of Analytics module i.e. Web & App analytics, Dashboard etc. of Martech stack.

• Monitor and troubleshoot platform issues with vendors or IT team

• Develop, maintain comprehensive dashboard for campaign performance reports & insights, Campaign ROI, other metrics.

• Develop & deliver customized, regular or ad-hoc reports for senior management

• Collaborate with all the stakeholders for marketing campaigns, executions of campaigns & performance reporting.

• Strong knowledge of common concerns like Security, Performance, Scalability, Availability etc

• Support the team for optimal delivery and drive engagement stakeholders.

• Conducts market research (internally and externally) with regards to productivity, collaboration, Marketing Automation solutions.

• Communicating effectively with external and internal stakeholders

• Any other work assigned by reporting authority

Contract Period: 5 Years

For more details connect with Sonali on +91 7738394880 / hr.banking1@tnmhr.com