Director/Head – Performance Marketing Full Time NEW

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles And Responsibilities

• Own end-to-end performance marketing across Google, Meta, LinkedIn, and emerging channels.
• Manage and scale monthly budgets of ₹3–5 Cr, driving strong ROAS, CAC, and Conversion%.
• Build and execute full-funnel growth strategies (awareness → conversion → retention).
• Design and implement robust attribution frameworks (online).
• Collaborate closely with Sales to improve lead quality, lead connect time, & conversions.
• Lead experimentation, A/B testing, funnel optimization, and landing page improvements.
• Work closely with copywriters, designers, and video teams to deliver high-performing campaigns.
• Identify and scale new growth channels, opportunities, and innovations.
• Build, mentor, and scale a high-performing performance marketing team.

Competencies

• Strong analytical mindset with deep understanding of performance metrics and growth levers.
• Proven ability to scale both digital and offline acquisition channels.
• Expertise in campaign optimization, attribution models, and marketing analytics tools.
• Strong leadership and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution.
• High ownership mindset with a strong focus on business outcomes.

Who Should Apply

• 10-12+ years of experience in performance/growth marketing
• Proven track record of managing ₹3–5 Cr+ monthly budgets and scaling revenue
• Strong experience across Google, Meta and LinkedIn ecosystems
• Background in EdTech(is a plus) / D2C / high-growth startups preferred
• MBA from Tier-1 institutes (preferred)
• Demonstrated experience in leading and scaling teams

What do we offer?

• Opportunity to lead and build a full-stack growth engine (Digital).
• Fast-paced, high-growth environment with strong learning exposure.
• Compensation Range: INR 28-36 Lakhs