Growth Strategist Full Time

Company Description FruitBowl Digital is a creative digital marketing agency founded in 2010 that combines bold ideas with guidance from experienced industry experts. The team focuses on social media management, content strategy and creation, branding and production, UI/UX design, web development, search marketing, media planning and buying, email marketing, CRM, and online reputation management. The organization fosters a fun, open, and experimental work culture that values originality and fresh thinking. With offices in India and national-level clients, FruitBowl Digital aims to build distinctive digital footprints and impactful campaigns globally. Applicants can explore the company’s work and culture on its Instagram page to understand what sets it apart in the digital space.

Role Description This is a full-time, on-site Growth Strategist role based in the Mumbai Metropolitan Region. The Growth Strategist will identify and drive new business opportunities, design and execute growth plans, and collaborate closely with marketing, creative, and account teams to scale client portfolios and agency revenue. Daily responsibilities include generating and qualifying leads, shaping go-to-market strategies, creating pitches and proposals, and tracking performance across campaigns and channels. The role involves building and nurturing long-term client relationships, coordinating with internal teams to ensure consistent value delivery, and using data to refine growth initiatives. The Growth Strategist will also support event-based initiatives, partnerships, and other brand-building activities that contribute to sustained, measurable growth. We’re looking for a Growth Marketing strategist who thinks in economics, executes like a performance marketer, and moves like a revenue architect.

You’ll own the growth engine end-to-end – Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.

You’ll thrive here if:

• You know your numbers and your narratives – business logic meets ad copy.
• You’ve planned media budgets not just by CPMs – but by conversion economics.
• You’ve scaled campaigns on LinkedIn, Google, and app channels – not just tinkered with them.
• You can call bluff on vanity metrics
• You’re hungry to build, not just manage.
• You see SEO not just as keywords, but as compounding discovery.
• You can work lean, fast, and solo – but still think big.

What You’ll Actually Do:

• B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.
• Architect and run media plans that move the needle – across paid search, paid social (LinkedIn first), app marketing and email.
• Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.
• Beyond CACs and dashboards – can you spot the signals that shape perception, build pipeline, and drive lasting value?
• Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.
• Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.
• Bonus points if they have an understanding of notification & retention strategy that keep users coming back
• You’ll have a lean setup – with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale
• Scale organic growth – from content-to-growth analysis to turning minimal media into real traction on social platforms.

Benefits:

• Flexible schedule

Work Location: In person

Qualifications

• Proven skills in Lead Generation and Sales, with experience building and managing a growth pipeline.
• Marketing and strategic growth planning skills, ideally within a digital agency or B2B environment.
• Customer Relationship Management (CRM) experience, including using CRM tools to track interactions and optimize conversion.
• Event Planning and partnership development skills to support brand activations, campaigns, and client engagement initiatives.
• Strong analytical and data interpretation abilities to evaluate performance metrics and inform decisions.
• Excellent written and verbal communication skills for client presentations, pitches, and internal collaboration.
• Ability to work on-site in the Mumbai Metropolitan Region and collaborate effectively in a fast-paced, creative environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in digital marketing, media, or advertising agencies is highly beneficial.