Marketing Associate – AI Driven Growth Full Time NEW

About Us

peopleHum is an AI-native human capital platform built on microservices, event-driven pipelines, and deep LLM integrations. We help organizations build high-performing workplaces through AI powered hiring, performance, engagement, and workforce management used by organizations across the globe.

We are now making a deliberate shift: from a traditional SaaS company into an agentic-AI company, where autonomous AI agents do not merely assist the work they run large parts of it, with humans steering strategy, judgment, and taste. Our own marketing already runs on an in house autonomous content engine: a team of AI agents that ideate, draft, review, schedule, publish, measure, and learn end to end. Find out more: https://www.peoplehum.com

Role Overview

We are hiring a Marketing Associate who is genuinely excited about AI and wants to be part of the future of marketing. You do not need to be an AI expert today you need awareness, curiosity, and the drive to help build the next generation marketing function for a global B2B agentic-AI and SaaS company.

Why This Role Matters

This is not a “post on social and send a few emails” role. You will work inside an AI-driven marketing system learning to direct AI agents and tools to produce, distribute, and optimize content and campaigns at a scale a traditional associate could never reach alone. You own outcomes: brand awareness, demand, engagement, and pipeline. And you bring the human layer AI cannot: taste, editorial judgment, strategy, narrative, and customer empathy.

You will help shape how marketing works at peopleHum as we rebuild it AI-first. The ceiling is deliberately high the right person grows into a leader of an autonomous, AI-driven marketing function.

Core Marketing

WHAT YOU WILL DO:

• Plan and execute digital campaigns across social, email, website, webinars, search, and emerging channels.
• Create and ship content blogs, social posts, video, email, landing pages, and promotional assets at high velocity using AI-assisted workflows, with you as editor-in-chief of quality, brand voice, and factual accuracy.
• Own and grow peopleHum’s presence across existing and emerging social platforms through consistent, creative, on-brand engagement.
• Monitor campaign performance, track key metrics, build dashboards, and turn data into decisions and recommendations.
• Conduct market, competitor, and audience research to spot trends and opportunities.
• Support lead generation and funnel nurture; optimize website content, landing pages, and assets for engagement and conversion.
• Coordinate with Product, Sales, Customer Success, and Design to execute initiatives, and help run webinars, events, and employer-branding programs.
• Take ownership of assigned projects, manage timelines, and deliver on time.

The AI Layer (what You’ll Learn And Grow Into)

• Learn to use LLMs and AI marketing tools as part of your everyday workflow to ideate, draft, repurpose, localize, and optimize content, and get more done because of it.
• Work alongside our autonomous marketing agents: brief them, review and refine their output, and help improve the prompts and playbooks that drive them.
• Get hands-on with Answer Engine and Generative Engine Optimization (AEO / GEO): helping peopleHum become the cited answer inside ChatGPT, Gemini, Perplexity, and Google AI Overviews — not just a page-one search ranking.
• Apply AI to analytics and experimentation: surface insights faster, draft hypotheses, and run more tests with less overhead.
• Keep an eye out for new AI tools and workflows, and help bring the best of them into the team.

Skill Set

• MBA (Marketing) or equivalent qualification.
• 0–1 years of experience in Digital, Content, or Growth Marketing (strong internships count).
• Awareness of AI tools (ChatGPT, Claude, Gemini, and similar) and genuine eagerness to use them every day and grow into them — you do not need to be an expert today.
• Real interest in being part of the future of marketing, and curiosity about AI and agentic systems.
• Excellent written and verbal communication with a sharp editorial eye.
• Creative instinct paired with a data-driven, analytical mind.
• Familiarity with social media, content, email, and digital engagement strategies.
• High ownership, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

What You Get

• A chance to help build the AI-first marketing function of a global B2B agentic-AI and SaaS company from the ground up.
• Hands-on exposure to autonomous marketing agents and a modern AI marketing stack most marketers have never touched.
• Direct mentorship from experienced leaders, with high autonomy and real ownership.
• MacBook provided. Free lunch, snacks, tea, coffee, and cereals.
• A fast-paced, high-growth environment with an unusually high career ceiling.

DISCLAIMER: This position is open only for candidates in Mumbai. Applications from other locations will not be considered.

Must have skills

• Excellent Communication
• Digital marketing
• Ability to think
• Strong Analytical

Good to have skills

• Hands-on experience with any AI content, image, or video tools (generative image/video, AI editing, voice).
• Awareness of SEO and the shift toward AEO / GEO and LLM citations.
• Comfort with analytics tools (GA4, PostHog, or similar) and light no-code automation.
• A portfolio, blog, newsletter, or side project that shows you like to create and ship.
• Interest in HR tech and the future of work.