Paid Media Specialist/ Meta- Google Ads Specialists Full Time NEW

Job Title: Performance Marketer

Experience Required: 3–4 Years

Location: Gurugram

Employment Type: Full-time

Job Summary:

We are seeking a highly skilled and data-driven Performance Marketer with 3–4 years of hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable growth and ROI across our products/services.

Key Responsibilities:

• Plan, create, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Continuously monitor campaign performance, analyze data, and optimize for key KPIs such as ROAS, CPA, CTR, and conversion rates.
• Conduct A/B testing of ad creatives, audiences, and landing pages to identify high-performing strategies.
• Develop and maintain performance dashboards and regular reporting to track performance metrics and campaign insights.
• Collaborate closely with content, creative, and product teams to align campaign messaging and creatives.
• Conduct competitive research, audience analysis, and trend identification to inform media strategies.
• Manage budgets efficiently, ensuring optimal allocation and cost-efficiency across campaigns.
• Stay up to date with the latest performance marketing trends, algorithm changes, and best practices across paid media platforms.

Requirements:

• 3–4 years of proven experience in running and optimizing Meta and Google Ads campaigns.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and performance reporting tools.
• Experience with retargeting strategies, audience segmentation, and conversion rate optimization.
• Familiarity with tools such as Meta Business Manager, Google Ads Editor, and other relevant ad tech platforms.
• Excellent understanding of digital marketing funnels, attribution models, and customer acquisition strategies.
• Strong communication and collaboration skills.
• Certification in Google Ads and/or Meta Blueprint is a plus.

Preferred Qualifications:

• Experience working in e-commerce, D2C, SaaS, or tech-driven businesses.
• Understanding of landing page design and user experience principles.
• Familiarity with marketing automation and CRM tools is a plus.

Job Type: Full-time