Senior Associate – Campaign Specialist Full Time NEW

Company Description:

DKMS Asia Private Limited is a service provider for DKMS entities in and outside of India. The organization will be responsible for Marketing and Communication activities: raising awareness, educating and informing the public about the “cause” through online and offline mediums (advertisements in mass media such as print, radio, television, outdoor, etc.) in order to register potential donors (who will be registered at DKMS India). DKMS Asia will also provide Shared Services (HR/Finance/IT/Administration). 

Position Summary

We are seeking a highly skilled and detail-oriented Campaign Specialist to join our dynamic marketing team. This role will focus on strategizing, managing, and optimizing customer communication and marketing initiatives via WhatsApp, while also driving performance-based digital campaigns across multiple platforms. A key part of the role will involve automation, integration with logistics systems, and campaign optimization— ensuring seamless data synchronization between platforms. You’ll collaborate with cross-functional teams, including marketing, sales, IT, customer support, logistics, and creative partners, to drive operational excellence and deliver impactful communication that enhances customer engagement and business results. We’re looking for a collaborative team player who brings innovative ideas, thrives in fast-paced environments, and works effectively across departments to execute integrated campaigns and ensure efficient operational processes. 

Responsibilities

• Develop and execute WhatsApp marketing strategies and campaigns aligned with brand objectives and engagement goals.

• Design and implement automation workflows, including chatbot integrations, notifications, and personalized message journeys.

• Collaborate with IT and logistics teams to integrate WhatsApp with other management systems for real-time updates and improved customer experience. • Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other paid platforms to drive engagement and conversions.

• Manage end-to-end campaign execution, coordinating with graphic designers, videographers, writers, and other stakeholders to ensure timely, high-quality deliverables.

• Analyze campaign and messaging performance, generate insights, and recommend data-driven optimizations to improve ROI. 

• Ensure compliance with WhatsApp Business policies, data privacy standards, and opt-in requirements.

• Prepare and present performance reports and actionable insights to key stakeholders. 

Requirements

• Proven experience managing marketing or transactional communication via WhatsApp or similar messaging platforms.

• Strong knowledge of WhatsApp Business API, automation tools, chatbots, and CRM integrations.

• Experience in performance marketing and paid media campaigns across Google, Meta, and LinkedIn.

• Understanding of API integrations, data synchronization, and secure data handshakes between systems.

• Proficiency in marketing analytics tools such as Google Analytics, Meta Ads Manager, and Google Tag Manager.

• Strong analytical, project management, and collaboration skills with a data-driven mindset.

• Knowledge of data privacy regulations and opt-in compliance related to messaging platforms. 

Qualifications

• 2–5 years of experience in WhatsApp marketing, performance marketing, or digital campaign management.

• Certifications in digital marketing or automation tools (e.g., Meta Certified, Google Ads, HubSpot, Salesforce Marketing Cloud).

• Bachelor’s degree in Marketing, Business Administration, Communications, IT, or related field (required). A Master’s degree is a plus.