Growth Marketing Manager ( Meta Ads , Google Ads, YouTube Ads) Full Time

About the Role

We are looking for a high-impact Growth Marketing Manager to own and scale our performance marketing engine. You will be responsible for end-to-end strategy, execution, optimization, and scaling of paid campaigns across key digital channels. This is a hands-on, high-ownership role for someone who thrives at the intersection of data, creativity, and commercial thinking.

Key Responsibilities

Performance Campaign Management

–   Develop and execute full-funnel performance marketing strategies across Meta, Google, YouTube, and emerging digital channels.

–   Own campaign setup, audience segmentation, creative testing, bidding strategy, and continuous optimization.

–   Drive measurable business outcomes—traffic, acquisition, revenue, and ROAS—across the marketing funnel.

Agency & Cross-Functional Collaboration

–   Partner closely with the agency team to plan, brief, and review performance marketing activities.

–   Collaborate with creative, product, and tech teams to align campaign assets and landing experiences.

–   Provide structured performance reports and actionable recommendations to senior stakeholders.

Analytics & Optimisation

–   Leverage GA4, GTM, and attribution tools to measure campaign effectiveness and identify growth opportunities.

–   Build robust reporting frameworks and dashboards that track KPIs across all paid channels.

–   Champion a test-and-learn culture—continuously experimenting with creatives, audiences, and bid strategies.

Strategy & Scaling

–   Identify new digital channels and growth levers to expand brand reach and efficiency.

–   Build scalable campaign frameworks that can be replicated across products and seasonal peaks.

–   Stay ahead of platform updates, algorithm changes, and industry trends to keep the brand competitive.

Required Skills & Qualifications

–   4–8 years of hands-on performance marketing experience within consumer brands.

–   Mandatory background in Fashion Apparel, Fashion Accessories (Footwear, Bags, Watches), or new-age D2C brands.

–   Deep platform expertise: Meta Ads Manager, Google Ads, YouTube Ads, GA4, and GTM.

–   Proficiency with attribution and reporting tools; ability to turn data into actionable insight.

–   Proven track record of managing and scaling paid budgets with demonstrable ROAS outcomes.

–   Strong experience working with and managing external agency partners.

–   Excellent communication skills and ability to present strategy and results to leadership.