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About The Role We’re looking for someone who lives inside Seller Central, not just manages it. This is a highly execution-focused role with end-to-end ownership of BearHugs’ marketplace presence across Amazon and Flipkart. From improving organic rankings and optimizing listings to managing advertising performance and pricing competitiveness, you’ll play a critical role in driving marketplace growth. Working directly with the founding team, you’ll have real ownership and accountability for the P&L performance of our marketplace channels.
Key Responsibilities
- Listing Optimization & Search Visibility
- Own and optimize product titles, bullet points, descriptions, A+ Content, and backend keyword architecture across Amazon and Flipkart listings.
- Conduct ongoing keyword research and search term optimization using Helium 10 (Cerebro, Magnet, Frankenstein) and SEMrush to identify high-intent, low-competition opportunities.
- Monitor keyword rankings, search visibility, and organic performance, taking proactive action to address ranking declines.
- Audit and improve listing quality, content relevance, image sequencing, and conversion-focused content strategies to maximize product performance.
- Continuously test and implement listing improvements to increase traffic, click-through rates, and conversion rates.
- Amazon Advertising
- Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Develop campaign structures, including keyword segmentation, match-type strategies, bid management, dayparting, and negative keyword optimization.
- Drive advertising efficiency by maintaining target ACoS and TACoS while supporting organic ranking growth.
- Analyze campaign performance regularly, identify underperforming keywords and ASINs, and optimize budgets accordingly.
- Generate actionable insights from advertising data to improve return on ad spend and overall marketplace profitability.
- Pricing & Competitive Intelligence
- Monitor pricing index scores and marketplace competitiveness to prevent listing suppression and maintain strong performance.
- Track competitor pricing, promotions, Best Seller Rank (BSR) movements, and marketplace trends using Helium 10 tools and manual competitive research.
- Collaborate with operations and leadership teams to evaluate pricing decisions that may impact Buy Box ownership, profitability, or market share.
- Develop pricing and promotional strategies for events such as deals, coupons, and Lightning Deals, supported by projected ROI analysis.
- Inventory & Operations
- Coordinate closely with supply chain and operations teams to maintain healthy inventory levels and avoid stockouts.
- Monitor inventory health, stranded inventory, suppressed listings, and account performance issues, resolving them proactively.
- Ensure marketplace readiness during seasonal campaigns, promotional events, and high-demand periods.
- Reporting & Analytics
- Build and maintain performance dashboards tracking key metrics such as organic rankings, CPC, CTR, CVR, ACoS, TACoS, BSR trends, and pricing performance.
- Present weekly and monthly business reviews with clear insights, recommendations, and action plans.
- Use data-driven analysis to identify growth opportunities, operational improvements, and profitability enhancements.
About Company: BearHugs is an Indian pet care brand built by pet parents, for pet parents.
We create safe, thoughtful, and everyday-use products that help people take better care of the ones who love them unconditionally. Our purpose is simple to empower responsible pet parenting and make life a little happier, healthier, and kinder for every pet.