BTL Executive Full Time

About Ledure Lightings

LEDURE LIGHTINGS LIMITED is organized to be responsive to the emerging new Technologies in the LED lighting Industry with the brand known as ‘LEDURE’. LEDURE offers a wide range of modern, aesthetically designed and energy efficient LED lights for external and internal applications. Our LED lights have high reliability built into the design through years of Research & Development. In doing so, the company has employed highly technical, well disciplined, foreign trained, field tested and experienced manpower

Website: https://ledure.com/

Position Overview

We are seeking a dynamic and strategic individual to join our team as the Below-The-Line (BTL) Manager. The primary responsibility of this role is to oversee and execute all Below-The-Line activities, including trade support, dealer network requirements, BTL activations, and various promotional campaigns. The ideal candidate will possess strong leadership skills, excellent communication abilities, and a proven track record in driving successful BTL initiatives.

Key Responsibilities

BTL Strategy Development:

• • Develop comprehensive BTL strategies aligned with overall marketing objectives.
  • Identify target markets and devise effective BTL campaigns to engage with them.

Trade Support And Dealer Network Management

• • Liaise with dealers to understand their requirements and provide necessary support.
  • Develop strategies to strengthen relationships with dealers and expand the dealer network.
  • Coordinate dealer-centric activities and promotions to drive sales and brand visibility.

BTL Activations

• • Conceptualize and execute impactful BTL activations to enhance brand visibility and consumer engagement.
  • Manage all aspects of BTL activations, including event planning, logistics, and on-ground execution.
  • Monitor and evaluate the effectiveness of BTL activations, making necessary adjustments for optimization.

In-Shop Branding And POSM Handling

• • Oversee the development and implementation of in-shop branding initiatives to enhance brand presence and visibility.
  • Manage Point of Sale Materials (POSM) inventory and distribution to ensure consistent branding across all touchpoints.

Outdoor Campaigns And Collateral Development

• • Plan and execute outdoor advertising campaigns, including billboards, hoardings, and transit ads.
  • Collaborate with creative teams to develop engaging collaterals, such as catalogues, brochures, and promotional materials.

Budget Management

• • Develop and manage the BTL budget, ensuring optimal allocation of resources for maximum impact.
  • Monitor expenses and provide regular reports on budget utilization and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
• Proven experience of 2-3 years in a similar BTL role.
• Strong understanding of BTL marketing techniques and strategies.
• Excellent project management skills with the ability to multitask and prioritize effectively.
• Proficiency in budget management and financial analysis.
• Exceptional communication and negotiation skills.
• Creative thinking and problem-solving abilities.
• Leadership qualities with the ability to motivate and inspire teams.