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Full job description
Job Title: Marketing Executive – Wires & Cables Manufacturing
Company: Kamadhenu Wires & Cables, Brand name Power – Flex Wires & Cables,
Coimbatore, Tamil Nadu
Work Location: Chennai, Salem, Trichy, Hyderabad, Mumbai, Delhi
Job Type: Full-time
Salary: Limitless potential with no cap, based on market standards and performance incentives
Experience: 5-7 years in marketing/sales (electrical/wires & cables preferred)
Qualifications: Bachelors in Marketing, Business, or related field. Strong knowledge of electrical cables, wires, specs, and industry trends.
Key Responsibilities:
- Develop and execute marketing strategies for wires & cables products, targeting retail, OEMs, contractors, EPCs, and industrial segments.
- Lead brand building through digital campaigns, trade shows, product brochures, social media, and lead generation via CRM tools.
- Manage channel partners: Recruit/train distributors/dealers, set incentives, run promotions, and monitor performance scorecards.
- Drive demand with customer education on product safety/reliability, technical presentations, and specification wins with architects/consultants.
- Collaborate on pricing, new product launches, and feedback to production/R&D for SKUs like HT/LT, solar, and instrumentation cables.
- Track market trends, competitors, and sales pipeline to hit revenue targets and expand market share.
Skills Required:
- Excellent communication, negotiation, and relationship-building.
- Proficiency in MS Office and digital marketing tools.
- Willingness to travel for events and client meets.
Job Types: Full-time, Permanent
Pay: Up to ₹99,999.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
